Education
Mario García León is the new Marketing Director of Suntory Beverage & Food Iberia
Mario García León, until now Head of Marketing of the Schweppes brand in Spain, has been appointed the new Marketing Director of Suntory Beverage ...
Primark launches its first major advertising campaign in Spain, inspired by heist movies
Primark has presented “The Great Escape”, the first fully integrated advertising campaign that the company develops in Spain. The initiative serves to launch its ...
Bezoya launches Pi, a 3.14 liter bottle, to adapt to the trends of the category
3.14159265359 liters. That is the particular capacity of the new format of Bezoya, the Pascual Group’s natural mineral water brand, which ensures that its ...
Burberry brings football closer to luxury territory with British culture as the focus for its fall campaign
Burberry has decided to put football at the center of its global communication, although not from the pitch or from conventional sponsorship. The British ...
Gosbi claims the animal bond as the driving force behind a more authentic and Mediterranean life
Gosbi has begun a new stage of the brand with the launch of “Mediterranean Instinct”, a new strategic and creative territory inspired by the ...
Child poverty is made visible as a prop in this awareness campaign by the Balia Foundation
One in three minors in Spain lives at risk of poverty or social exclusion, according to data from the INE, but the situation is ...
AMC+ creates a capsule collection with Palomo Spain to promote the series “The Vampire Lestat”
After more than 200 years of immortality, Lestat de Lioncourt, the charismatic vampire protagonist of the literary saga “The Vampire Diaries” by Anne Rice, ...
Madrid Metro implements direct payment with bank card at turnstiles
Metro de Madrid will launch direct payment by bank card at its turnstiles starting next June 1, a measure that aims to speed up ...
Artificial intelligence stars in the first encyclical of Pope Leo XIV
“Magnifica Humanitas” (Magnificent Humanity) is the title of the first encyclical of Pope Leo XIV, who will visit Spain between June 6 and 12. ...
Oatly reinvents the drive-thru with a bike cafe in Amsterdam
Oatly has opened in Amsterdam what it presents as the world’s first “bike-thru”, a reinterpretation of the classic drive thru Designed specifically for bicycles. ...
