The Spanish Association of Advertisers has recognized Banco Sabadell with the 2026 Great Prize for Efficiency for “How to survive a hostile takeover”. A project whose creativity is the responsibility of the Oriol Villar agency and in which the media planning has been designed and executed by Dentsu X.

He did it yesterday – Thursday, October 22 – during the 28th edition of the Advertising Effectiveness Awards gala held annually. In addition to this recognition, the case also won a Gold Award in the “Integrated Campaign” category and another Gold Award for “Most Original and Disruptive Strategy.”

This is a recognition that is added to the list of many others that this successful project has already received, among which the Grand Prize at the National Creativity Awards, presented by the Creativity Club in April of this same year, stands out.

Also in the Efficiency Awards, the Oriol Villar agency was recognized for the first time – by the calculation of points obtained with its finalist cases and awards – as Creative Agency of the Year 2026. This award was presented by the current President of the Spanish Association of Advertisers, Francisco Rionda, and by its General Director, Silvia Bajo.

The event was presented by journalist Esther Vaquero and broadcast live on YouTube, with a simultaneous audience range that ranged between 20 and 50 viewers and a final result of 600 views, according to data from the platform. The broadcast is now available for those who wish to watch later.

After the awards ceremony, a cocktail party was held at the Teatro Real itself, prior to the official party at the Marta Cocktail Club nightclub, which lasted until 5:30 in the morning.

To find out more information about the winners of the different categories, the results are attached:

Winners of the Eficacia 2026 Awards