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Lacoste enters padel with its first complete collection for this sport
Lacoste expands its sports territory. The French brand has presented its first complete collection dedicated to padel, taking a step beyond the forays it ...
Kleenex enters the beauty category with tissues to touch up and remove makeup
Kleenex wants to expand the role its products play in personal care and has put the focus on beauty. The tissue brand has launched ...
Generation Z hasn’t stopped consuming alcohol, but their habits are transforming the beverage industry
There is a general idea circulating in the sector that Generation Z consumes less alcohol than their predecessors. The change in trend is attributed, ...
Tulipán launches the perfume “Ganas de Cog*r” due to the decrease in sexual relations among young people
Tulipán has been talking about safe sex in Argentina for almost four decades and has now decided to address a problem that begins before ...
PepsiCo launches its first corporate campaign to let consumers know which brands are theirs
PepsiCo wants consumers to know that behind many of the brands that are part of their daily lives is the same company. The multinational ...
Pistachio grows by 55% in consumption occasions and prepares its jump to new categories
Pistachio has been appearing in more and more products for a few years, but its journey could be far from exhausted. The flavor grew ...
Revilla returns to advertising after more than 20 years and recovers its historic “wonder”
Revilla returns to advertising after more than two decades without communicating. The brand of processed meats returns to the screens this September 21 with ...
Lepas arrives in Spain and launches its communication with a campaign about elegance without excesses
A new automobile brand is beginning to gain a foothold in the Spanish market. Lepas, belonging to the Chinese group Chery, has started its ...
Pazy opts for animation to continue talking about the organization of funerals
Death has traditionally been depicted in black and white. Pazy has decided to use precisely that code to turn it around and fill it ...
Mbappé leaves Nike and signs for On to promote his entry into football
Kylian Mbappé ends his relationship and bond with Nike to begin a new stage with On. The Swiss sports clothing and footwear company has ...
