Education
Coca-Cola transforms the silhouette of its contour bottle into chopsticks for Asian foods
The bottle contour Coca-Cola is one of the most recognizable visual assets in the history of consumption. Its silhouette, originally presented in 1915, has ...
Tombola brings fun to everyday life with a billboard made of bubble wrap
Bringing fun to users’ daily lives is the mission of the online bingo and reward games platform Tombola, and it is the message it ...
Cartier highlights craftsmanship and shows how its most iconic watches are created
Cartier has focused on the craftsmanship that sustains its watchmaking universe with “More Than An Hour”, its campaign for the 2026 edition of Watches ...
Mastercard wants the “Hago chas” from the 80s to be the anthem of contactless payment in Metro de Madrid
Mastercard has launched the “I tap and appear at your side” campaign to mark the arrival of contactless card payment at the Madrid Metro ...
More than 92% of Spaniards contacted television in the month of May
La 1, thanks to the Champions League final, which faced Paris Saint-Germain and Arsenal, has achieved the most watched television broadcast of the month ...
McDonald’s creates the “Spain sauce” to cover the passion for the World Cup
The yellow of the mustard and the red of the ketchup united in the same container result in the new “Spain sauce” created by ...
Artificial intelligence and the “no-collar economy”: towards a more strategic, flexible and less hierarchical work
Artificial intelligence is opening a new era of work, as industrialization and computing already did at the time. The big difference, in this case, ...
“Gin tastes like cologne”: Beefeater makes it a reality with LDN Red
A cologne aftertaste is a sensation that many consumers share when enjoying gin, derived mainly from the flavor and aroma of juniper. It is ...
These are the winners of El Sol 2026
The 40th edition of El Sol – Ibero-American Festival of Advertising Communication has rewarded advertising and creativity in the last year. A total of ...
Amazon orders three animated series with artificial intelligence for Prime Video
Amazon has given the green light to three animation projects created with generative artificial intelligence that will soon premiere on Prime Video, its streaming ...
