Education
Coca-Cola Polar Bear Suffers Existential Crisis in Pepsi Super Bowl Ad
Coca-Cola’s polar bear, the one that has starred in its Christmas campaigns for years, prefers Pepsi. And that leads him to experience an identity ...
Apple explores the human-animal bond in its short film to celebrate Chinese New Year
As is tradition, Apple has once again used Chinese New Year as brand narrative territory. The company has presented “Glad I Met You”, a ...
The price of Super Bowl ads reaches $10 million for the first time
The price for 30-second ads during Super Bowl commercial breaks has reached $10 million. This has been confirmed by Mark Marshall, Global President of ...
Crocs kicks off new brand narrative with “Wonderfully Extraordinary” global campaign
In 2017, Crocs launched an open invitation to consumers around the world to be themselves with the “Come as you are” campaign. Almost ten ...
“Choose your future”: Mozilla invites humanity to take AI on a better path
Mozilla, the global nonprofit software development organization known for the Firefox browser, has released its annual “State of Mozilla” report. But instead of presenting ...
Stella Artois turns historic Toronto snowfall into real-time outdoor action
During one of the biggest snow storms recently recorded in Toronto, Stella Artois has found a way to turn extreme weather into creative support. ...
Absolut joins the spicy trend with a vodka in collaboration with Tabasco
The smoothness of vodka with the spiciness of one of the most famous sauces in the world. This is how Absolut describes its collaboration ...
Mahou San Miguel launches “Vamos”, a non-alcoholic drink for the Middle East
Mahou San Miguel accelerates its diversification and international expansion strategy with the launch of “Vamos by Mahou”, a non-alcoholic carbonated malt drink created specifically ...
The chaos of receipts is visible on a billboard on the Perk platform
Expense management is one of those tasks that everyone recognizes and no one enjoys. Lost receipts, invoices forgotten in a drawer and the eternal ...
