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The “relevant novelty” is key to the value of Pernod Ricard brands
The relevant innovation, added to marketing investments, are promoting sustainable value of the long -term brands of Pernod Ricard. This has been pointed out ...
Ray-Ban reinforces his cultural commitment with a campaign inspired by Korean aesthetics and aimed at generation Z
Ray-Ban has launched a new global campaign inspired by Korean pop culture under the name “Ray-Ban.exe”, a strategic movement with which the brand seeks ...
Brad Pitt stars in Lola Mullenlowe’s first global campaign
De’lonchi has released a new international campaign starring Brad Pitt and directed by filmmaker Taika Waititi, in which both reinterpret with humor and elegance ...
OpenAI is developing an employment platform to connect companies with AI professionals
From OpenAI, the Chatgpt developer, they consider that artificial intelligence will provide more opportunities to people than any other technology, and help companies work ...
IKEA United Kingdom releases its first song: an invitation to children to have fun ordering
IKEA United Kingdom wants to convert the daily tasks of the home into an adventure. At least for children. And it has been proposed ...
A store and a miniature communication action: thus announces Renault the opening of its new boutique
Renault will open in London in September a new RNLT space, the new concept of experiential point of sale that introduced last year, at ...
Mental health status: insufficient investment and productivity costs, according to WHO
More than one billion people live with mental health disorders, according to data from the World Health Organization (WHO). Conditions such as anxiety and ...
Nike insuffla “Just do it” with “Why do it?” To connect with the new generations
Nike launched “Just Do it” in 1988 as an invitation to sport lovers to try again and again keep going when it is difficult. ...
“The future is better if we play all”: this is how Moeve announces his sponsorship of football
Pedri, Andrea Medina, Celia Martínez and David Rosa, LaLiga players, Liga F, LaLiga Genuine and LaLiga FC Futures, respectively, play with a globe to ...
These are the finalists to the Awards of the Juries Club efficacy 2025
The jurors of the Effective Awards has already announced the finalist brands and professionals and, therefore, candidates to win the prizes Effectiveness to the ...
