Education
Pikolin turns off the screens in Callao to demand digital disconnection and makes intimacy an urban experience
In the center of Madrid, one of the brightest advertising spaces in the city went black this Thursday for a few minutes. A strategic ...
Hearing aid is presented as a sex toy in new Specsavers advert
Listening is sexy. It can even be erotic, according to the new and suggestive campaign by the Specsavers optical chain for Valentine’s Day. With ...
Hellmann’s creates the figure of "mayonnaise" to become the flavor of summer in Argentina
Someone who provides flavor at the right time. This is how Hellmann’s defines the “mayonesero”, the character it has created with the intention of ...
Design at the service of food: Auchan creates a colorful tray to teach children to eat better
Design can help your health. This is what the French supermarket chain Auchan believes, which has opted for design and the use of color ...
Amazon Ads launches “Creative Agent” in Spain, a chatbot to create ads
Amazon Ads has announced the launch in Spain of Creative Agent, a new tool based on artificial intelligence that allows advertisers to create professional-quality ...
Visa creates V, an AI character that connects sports and music to inspire people
Visa Italia has created a digital character using artificial intelligence, which it has named V. It assures that it is not a virtual influencer, ...
Target, Adobe, Ford or Audible: the first brands to advertise within ChatGPT
OpenAI has begun rolling out its pilot ad program within ChatGPT for users of the Free and Go plans ($8 per month) in the ...
“Dear something”, the Threads functionality to influence the content displayed by the algorithm
Consciously or unconsciously we interact with algorithms daily. They have taken on a fundamental role in the way we discover content on the internet, ...
83% of consumers would accept ads in AI chatbots, but trust will be decisive
Advertising on AI chatbots faces a trust issue. A new study from Forrester, based on a survey of 409 adult Internet users in the ...
Nestlé is linked to snacks and family moments with the “My grandfather, my bro” campaign
Snacking bread and chocolate with grandparents is a memory that many consumers treasure in their memory. It is also something that generation Z appreciates ...
