Education
This will be advertising in 2030: between generative, fragmented privacy and augmented creativity
What course will the advertising industry take in the next five years? With that question as a starting point, WPP Media (formerly Groupm) has ...
The Tag Heuer watches brand will be the headline of Formula 1 of Madrid
The Luxury Watches Brand Tag Heuer has made the Naming Rights of the Formula 1 Spain Grand Prix, which will take place in Madrid ...
Carrefour opens its first store at a Spanish airport betting on the convenience format
Carrefour has inaugurated its first supermarket at a Spanish airport, specifically in the T2 Terminal of the Barcelona-El Prat airport, one of the main ...
This is a “anti-Express” tent of perfumes: in a clearing in the forest and over time as a currency
It is the antithesis of a modern establishment in a busy commercial street. It is located in a clearing in the forest, of minimalist ...
Nominated for the AI Darwin Awards, the awards for the “stupid” projects with artificial intelligence
Taco Bell, Xbox, McDonald’s are among the nominees of the first AI Darwin Awards, some prizes that will recognize the most questionable artificial intelligence ...
Media and KFC phd lead the short list of the Effective Awards 2025
The Spanish Association of Advertisers (AEA) has revealed the list of finalists for Efficacy 2025, whose delivery gala will take place on October 23. ...
The new Forus campaign shows the weight of emotional well -being in gyms advertising
There is a turn in the narrative of sports advertising. Enjoying, well -being, calm or intention are relegating messages focused on competition and exacerbated ...
Mediaset premieres “Rediséñame International”, a design contest with second -hand clothing sponsored by Vinted
The second hand will be present on television in the form of Talent Show. Mediaset has launched “Rediséñame International”, a design contest that will ...
Ford revitalizes the brand with “Ready Set Ford”, its first global campaign in 15 years
From a product-firm approach to a customer-first. That is the transformation that Ford is carrying out in order to modernize and revitalize its brand ...
MASORANGE promotes its retail offensive with a premium device store for the Spanish market
Masorange has announced the launch of an ambitious commercial strategy that will transform its online store into a showcase of premium devices. The new ...
