Education
We spoke with Antonio Méndez from Colectivo &c. and other topics such as remuneration, selection and growth in agencies
He has been in the advertising industry for 20 years but speaks with the excitement and sparkle in the eyes of a newcomer. His ...
Mondelēz will use generative artificial intelligence to create content and optimize marketing campaigns
Mondelēz International recently announced the launch of a platform artificial intelligence and generative artificial intelligence with which it hopes to boost its marketing capabilities ...
Amazon Ads will allow you to create audio ads with artificial intelligence
amazon has expanded the services available to advertisers. As presented at Unboxed 2024, the annual event organized by Amazon Ads, e-commerce platform has launched ...
Between authenticity and reputational risk: Employee Generated Content as an employer brand asset
In a world saturated with advertising, content creation has become an essential lever for brands when it comes to connecting with users. However, beyond ...
The culture of learning is key to measuring advertising effectiveness
As media, channels and audiences become increasingly fragmented, information and data multiply, which in turn increases the challenges that marketing and advertising professionals face ...
Damm negotiates an agreement with Nestlé to produce and distribute Nestea in Spain
The Catalan brewer Damm is in the final phase of an agreement with Nestlé for the manufacturing and distribution of Nestea in Spain. This ...
Adolfo Domínguez vindicates his roots and his “Atlantic Spirit” in his new campaign
“You have to dare. But above all, don’t give up”. It is the message with double reading that Adolfo Dominguez launches in its new ...
From “Lovin’ it” to “Lovin’ Me”: McDonald’s Singapore positions itself as an ally for youth mental health
Moving from adolescence to adulthood is not easy, and finding your place in the world amidst increasing social pressures can be difficult to manage. ...
A robotic pet with artificial intelligence, Casio’s development to facilitate emotional well-being
Artificial intelligence promises to transform the way we create content, search for information or communicate. and for Casio Japan It also promises to change ...
Wayra, Telefónica’s start-up accelerator, invests in Perplexity
Wayrathe corporate venture capital of Telephone, has announced its investment in the American artificial intelligence company Perplexity. In addition, the telecommunications company has reached ...
