Education
Amazon Ads launches “Creative Agent” in Spain, a chatbot to create ads
Amazon Ads has announced the launch in Spain of Creative Agent, a new tool based on artificial intelligence that allows advertisers to create professional-quality ...
Visa creates V, an AI character that connects sports and music to inspire people
Visa Italia has created a digital character using artificial intelligence, which it has named V. It assures that it is not a virtual influencer, ...
Target, Adobe, Ford or Audible: the first brands to advertise within ChatGPT
OpenAI has begun rolling out its pilot ad program within ChatGPT for users of the Free and Go plans ($8 per month) in the ...
“Dear something”, the Threads functionality to influence the content displayed by the algorithm
Consciously or unconsciously we interact with algorithms daily. They have taken on a fundamental role in the way we discover content on the internet, ...
83% of consumers would accept ads in AI chatbots, but trust will be decisive
Advertising on AI chatbots faces a trust issue. A new study from Forrester, based on a survey of 409 adult Internet users in the ...
Nestlé is linked to snacks and family moments with the “My grandfather, my bro” campaign
Snacking bread and chocolate with grandparents is a memory that many consumers treasure in their memory. It is also something that generation Z appreciates ...
Cheil and Worxsphere turn temporary work into a response to youth depopulation in South Korea
South Korea is the country with the highest concentration of economic activity, employment, population and infrastructure in its capital. 52% of young people live ...
Cupra launches “Own the wheel”, a traveling exhibition about the sensation of driving
After the creation of a design division, the launch of its own drink and other initiatives, Cupra continues to expand its brand universe with ...
The Zara t-shirt that Bad Bunny wore at the Super Bowl is resold on Vinted for almost €1,000
On Sunday, February 8, Bad Bunny performed a historic performance at the Super Bowl, for doing it entirely in Spanish, for its production and ...
The CNMC is looking for “vigilantes” to help detect covert advertising by influencers
The National Markets and Competition Commission (CNMC) has announced a public tender to hire analysts specialized in the scrutiny of content generated by influencers ...
