Education
McDonald’s India turns customer criticism into a lever for communication and product improvement
McDonald’s India has decided to listen to its customers, not only to improve processes or adjust recipes, but to turn criticism into the creative ...
LinkedIn will exceed $11 billion in advertising revenue by 2027, according to Warc
LinkedIn is establishing itself as the reference advertising environment in the B2B ecosystem. According to the “Platform Insights” report by Warc Media, the professional ...
Nothing is what it seems at first glance: the value of data to understand the world
The world and reality are much more complex than they seem at first glance. The statement may seem obvious, but it is often forgotten ...
Supermarket aisles become beaches in this Corona experiential marketing action
Walking along the beach without leaving the supermarket, or at least it seems that way, is the new proposal with which the Corona beer ...
AI is already the new gateway to the Internet, but brands are not prepared, according to McKinsey
The revolution in search habits is no longer a prediction, but an ongoing reality. This is concluded by a recent report published by McKinsey, ...
Cerveza Victoria keeps Mexican tradition alive with a hand-painted animated short
Jorge, a merchant, one day meets a dog he nicknames Rogelio, and little by little their relationship transforms into a silent bond of companionship ...
Ron Barceló takes drops to the next level with the exclusive La Dropería platform
The drop culture, as the launch of limited and exclusive products is called, is permeating all types of consumer categories. Some brands, such as ...
Reflections on the speed of innovation, immediacy and the power of the ephemeral
More than 200 professionals from the Spanish marketing industry shared learnings and conversations at Visa Marketing Now 2025, a meeting promoted by Visa and ...
Wikipedia says its traffic is declining due to AI summaries and social networks
Wikipedia, one of the most visited websites globally, says it has experienced traffic declines due primarily to summaries generated by artificial intelligence and social ...
“Ghost communities” or how to get the customer to accompany the product before reaching the market
The ideal of a brand is to launch a product and build a passionate community around it whose commitment drives sales and business results. ...
