Education
Lego and its brick: History and lessons of the reconstruction of a brand and a business
2024 was an exceptional year for Lego. Its income increased by 13% to 9,950 million euros, achieving significantly higher growth than the toys sector. ...
Apple’s novelties in its traditional September event
Apple has celebrated its traditional September Keynote one more, this time under the title of “Awe Dropping”, which translates as “impressive.” The Steve Jobs ...
Microsoft diversifies its AI partners and will use Anthropic technology
Microsoft is diversifying its artificial intelligence portfolio. The multinational is committed to the use of Anthropic technology for some of the functions of its ...
Rosalia personifies Calvin Klein’s innovation in underwear
Calvin Klein has presented its new line of underwear for this fall and has had Rosalia to star in the campaign. It is the ...
PCComponentes launches “Marcianos vs. Murcians”, a campaign that values its human treatment
The Spanish PCComponent Technology E-Commerce wants to consolidate its identity and relationship with customers. To do this, he has launched the “Marcianos vs Murcian” ...
Ralph Lauren Lanza Ask Ralph, his Agent of AI who imitates the experience of buying with a stylist
The way of buying online has not changed significantly in the last two decades. Many brands continue to trust that their products are attractive ...
Heinz points out a revealing resemblance between french potato containers and his logo
Heinz has launched a new global campaign under the motto “Family look?” (Is it familiar to you?), In which a visual finding that reinforces ...
Brandan microphones: the simple but strategic Miu Miu’s movement in the creators’ economy
Almost more excited about the microphone than by the fragrance they expose. Thus the influencers and content creators have been shown to which the ...
Social networks, AI and physical store define the new global retail
The global consumer has changed. Purchase decisions are no longer taken by desire or convenience, but also by necessity, economic caution and perceived impact. ...
A “100” advertisement: John Lewis celebrates a century of British culture with a visual tribute
John Lewis celebrates this year the centenary of his historic commitment “Never Knowingly Undersold” and has launched an ambitious advertising campaign signed by his ...
