Education
The Forum of Renowned Brands and the Spanish Rugby Federation collaborate to promote the Spain Brand
The Forum of Renowned Spanish Brands (FMRE) and the Royal Spanish Rugby Federation (RFER) have signed a collaboration agreement with the aim of promoting ...
Abundance, speed and “half confidence”: when noise dulls clarity and erases the meaning of what we see
Do you ever feel like the avalanche of news paralyzes you instead of helping you understand? Do you think you can trust what you ...
L’Oréal, SAMY and Autocontrol train the industry in the new influencer code
Since last October 1, the Spanish advertising industry has a new Code of Conduct on advertising through influencers, promoted by Autocontrol, the Spanish Association ...
Fairy godmothers and the magic of gifts, in the Marks & Spencer
Instead of congratulating the holidays with a single Christmas advertisement, this year the British department store chain Marks & Spencer has chosen to deploy ...
Google launches its first ad created entirely with artificial intelligence
Google has launched its first ad produced entirely with artificial intelligence. The protagonist is a stuffed turkey who tries to escape from Thanksgiving, in ...
Heinz turns its ketchup into an exclusive suitcase in a cobranding with Herschel
Some millennial and Gen Z consumers bring their own condiments when eating out. A curious behavior that has inspired the cobranding between Heinz and ...
“Pains and Remedies”, a Health campaign to reinforce trust in science
In a context of proliferation of hoaxes, unfounded advice or miraculous remedies and misinformation viralized on social networks, the Spanish Agency for Medicines and ...
Lego turns its Christmas ad into a concert about shared play
Many children and adolescents have replaced family fun with screens and individual entertainment, which threatens connection at home. Lego firmly believes that its sets ...
Cristina Pedroche is an ambassador of barefoot footwear with Joma
The Spanish brand Joma has incorporated Cristina Pedroche as the new ambassador of its line Barefoota collection of respectful footwear that promotes the natural ...
Gap’s Christmas ad turns Miley Cyrus’ “The Climb” into an intergenerational anthem
Emerging artist Sienna Spiro reinterprets the iconic song “The Climb” by Miley Cyrus in a soulful way, along with a diverse choir made up ...
