Education
Ford revitalizes the brand with “Ready Set Ford”, its first global campaign in 15 years
From a product-firm approach to a customer-first. That is the transformation that Ford is carrying out in order to modernize and revitalize its brand ...
MASORANGE promotes its retail offensive with a premium device store for the Spanish market
Masorange has announced the launch of an ambitious commercial strategy that will transform its online store into a showcase of premium devices. The new ...
Alain AFFLAU creates an artificial intelligence animation announcement for its new children’s glasses promotion
“Sometimes to grow glasses you have to lose” Music and animation are the resources chosen by the Alain AFFlelou optics chain to deduct the ...
Openai challenges Hollywood financing an animated film created with AI for 30 million dollars
Openai aims to continue demonstrating the potential of generative artificial intelligence in the film industry. Hence, Sam Altman’s company is going to finance “Critterz”, ...
Lego and its brick: History and lessons of the reconstruction of a brand and a business
2024 was an exceptional year for Lego. Its income increased by 13% to 9,950 million euros, achieving significantly higher growth than the toys sector. ...
Apple’s novelties in its traditional September event
Apple has celebrated its traditional September Keynote one more, this time under the title of “Awe Dropping”, which translates as “impressive.” The Steve Jobs ...
Microsoft diversifies its AI partners and will use Anthropic technology
Microsoft is diversifying its artificial intelligence portfolio. The multinational is committed to the use of Anthropic technology for some of the functions of its ...
Rosalia personifies Calvin Klein’s innovation in underwear
Calvin Klein has presented its new line of underwear for this fall and has had Rosalia to star in the campaign. It is the ...
PCComponentes launches “Marcianos vs. Murcians”, a campaign that values its human treatment
The Spanish PCComponent Technology E-Commerce wants to consolidate its identity and relationship with customers. To do this, he has launched the “Marcianos vs Murcian” ...
Ralph Lauren Lanza Ask Ralph, his Agent of AI who imitates the experience of buying with a stylist
The way of buying online has not changed significantly in the last two decades. Many brands continue to trust that their products are attractive ...
