Education


Anticipated thinking: how to lead from creativity when everything changes too fast
We live in the economy of the shock. Every week an unexpected crisis, a technological revolution or a new social trend. In this scenario, ...

The Steve Jobs look: generation Z creates a “uniform” to combat decision fatigue
For years Steve Jobs went to Apple offices dressed in jeans and a black round neck shirt. He considered that eliminating the need to ...

This is how Hellmann’s turned a traditional Brazilian recipe into an artistic current
Raising homemade food to art, celebrating household customs and associating mayonnaise to culture is what it has achieved Hellmann’s In Brazil with a marketing ...

The commercial battle is also fought in Tiktok: Chinese factories encourage direct purchase
Hermès bags, Birkestock shoes, or lululemon pants. Chinese factories are flooding Tiktok with videos aimed especially to US consumers in which they say almost ...

IKEA portrays the first babies steps to claim their presence in consumer life
A stool, a table or shelf are supported for the first steps of children in the new campaign of IKEA United Arab Emiratesmanaged in ...

What is Neko Health?: Spotify CEO start-up grows with its preventive medical technology
Neko Healthstart-up specialized in preventive medical technology, It has opened its largest health center in London. This is the second location of the company ...

Video games are the only escape route of routine in the dystopian Xbox global campaign
A society of anthropomorphic rats and engaged in continuing to turn the routine wheel is the storytelling of the new global campaign of Xbox. ...



