Education

Mujer mirando un captcha a tamaño real en la calle, como parte de la campaña publicitaria de World
Mujer mirando un captcha a tamaño real en la calle, como parte de la campaña publicitaria de World

The World Digital Identification Company makes fun of the captchas creating annoying real tests

Blurred images, deceptive puzzles, complex questions: in its objective of verifying the human identity of users, the Captchas They have become one of the ...
Jane Anderson
Anticipated thinking: how to lead from creativity when everything changes too fast

Anticipated thinking: how to lead from creativity when everything changes too fast

We live in the economy of the shock. Every week an unexpected crisis, a technological revolution or a new social trend. In this scenario, ...
Jane Anderson
Chicas jovenes mostrando sus atuendos para trabajar en la oficina

The Steve Jobs look: generation Z creates a “uniform” to combat decision fatigue

For years Steve Jobs went to Apple offices dressed in jeans and a black round neck shirt. He considered that eliminating the need to ...
Jane Anderson
Persona joven de espaldas haciendo una foto con su móvil a uno de los cuadros de ensalada de patatas, de la exposición "Food Art", integrada en la campaña "Mayonismo" de Hellmann's Brasil

This is how Hellmann’s turned a traditional Brazilian recipe into an artistic current

Raising homemade food to art, celebrating household customs and associating mayonnaise to culture is what it has achieved Hellmann’s In Brazil with a marketing ...
Jane Anderson
TikToks de fabricantes chinos ofreciendo productos

The commercial battle is also fought in Tiktok: Chinese factories encourage direct purchase

Hermès bags, Birkestock shoes, or lululemon pants. Chinese factories are flooding Tiktok with videos aimed especially to US consumers in which they say almost ...
Jane Anderson
Un bebé asiático apoyándose en una cuna mientras aprende a andar

IKEA portrays the first babies steps to claim their presence in consumer life

A stool, a table or shelf are supported for the first steps of children in the new campaign of IKEA United Arab Emiratesmanaged in ...
Jane Anderson
Una joven jugando a Pac-Man con el móvil desde el asiento de copiloto de un coche Volkswagen

Volkswagen integrates the video game “Pac-Man” and improves the social experience of their cars

The automobile industry is supporting the technological advances and the boom of entertainment to transcend cars and offer authentic experiences. In this context, Volkswagen ...
Jane Anderson
Mujer en un escáner médico

What is Neko Health?: Spotify CEO start-up grows with its preventive medical technology

Neko Healthstart-up specialized in preventive medical technology, It has opened its largest health center in London. This is the second location of the company ...
Jane Anderson
Delfines moteados a izquierda, y el sistema CHAT para hablar con ellos a derecha

Google expands its AI capacities to translate the language of dolphins and talk to them

The Dolphins They are one of the most intelligent animals on the planet, and have been subject to scientific study for decades. But its ...
Jane Anderson
Rata antropomórfica protagonista del anuncio de Xbox

Video games are the only escape route of routine in the dystopian Xbox global campaign

A society of anthropomorphic rats and engaged in continuing to turn the routine wheel is the storytelling of the new global campaign of Xbox. ...
Jane Anderson