Marketing and social media professionals need to make faster and more informed decisions. According to Salesgenie, 49% of companies point to time savings in repetitive tasks as the main benefit of marketing automation. The question is: how to set up this practice to monitor current YouTube channels? In this article, you will see exactly how to do a correlation analysis on YouTube in a 100% automated way.

What work as content marketing Your digital strategy knows how to access concurrent channels, understand what you are publishing and extract relevant insights with some extra time. The strategic part is valuable, but the manual collection of the information is exhaustive and little productive.

In practice, many professionals still spend hours preparing sheets with titles, visualizations and publication data. Isso does not need to be assim. This process can (and should) be automated.

Here’s what or Claude Cowork come in. This is an advanced artificial intelligence tool that allows you to automate 100% of the data collection, freeing up your time for what really matters: strategic analysis.

What about him or Claude Cowork?

Before leaving for practice, it is important to understand how the Anthropic ecosystem is organized. O Claude is divided into three main tools:

1. Claude Chat: The traditional model where you ask a question and receive a direct response.
2. Claude Code: intended for developers who need to create codes and applications from scratch.
3. Claude Cowork: the intermediary with focus on execution. You delegate a complex task (such as browsing the web) and execute it autonomously.

Here, the focus is on Claude Cowork. Instead of just answering questions, it works as a virtual assistant that browses YouTube and compiles data for you.

Or what voice do you need to start?

To execute this correlation analysis on YouTube, you need to meet some prerequisites:

1. Assinatura do Claude: the plans released by Claude Cowork using Pro eo Max.
2. Desktop Application: Download and install the Claude application on your computer (available for Windows and Mac on claude.ai).
3. Chrome Extension: Install Claude’s official extension in your browser. It is what allows AI to view and navigate web pages by voice.
4. Channel List: Have more URLs than two YouTube channels that you want to monitor.

How to automate competition analysis on YouTube

Automação begins with a button prompt (command). You need to instruct IA clearly about the role it should assume, what it should do, and how it should deliver the result.

The process works like this: you go to the list of channels and can access Claude Cowork’s “Videos” and filter “Most recent” hairs. The objective is to extract the title, the number of views, the publication date and the URL of the last two videos.

The perfect prompt for Claude Cowork

Here is the prompt model I use in practice to generate that analysis. Copy and adapt to your reality:

“I want you to act as a social media analyst with extreme knowledge on YouTube. I want you to see a list of YouTube profiles where I want you to access each of the URLs with my browser, looking to map the published videos. I want to give you two last 15 published videos from each channel. Extract the title of the video, the number of views, the data of publication, URL and name of the channel. Finally, I want you to do an analysis considering only the videos published in the last 15 days. Please note the most popular topics and give me suggestions of topics that I should address on my channel.

To complete this task, Claude Cowork can ask what the niche of his channel is (for example, “AI and digital marketing”) to refine his suggestions. From now on, it assumes or controls the browser and accesses it channel by channel completely autonomously.

Analyzing the results you deliver to AI

Analyze how it would take hours to be done manually. Like Claude Cowork, in just a few minutes you will receive two complete materials ready for use.

1. A Dice Plan (XLSX)

A consolidated plan with all the analyzed contents. As a practical example, IA evaluated 180 videos from 10 different channels, listing title, views, data and URL. Isso allows you to filter and cross data with ease.

2. O Competitive Analysis Document

Here is the true value. AI doesn’t just collect data, it delivers intelligence. You can identify parents that have been missed in a manual analysis.

Here is an example where the tool is able to identify:

Analysis Point	Or that AI discovers
Publication Cadence	If the niche requires high frequency (ex: 1 publication per day) or if you channel weekly posts that dominate the audience.
Channel models	Identify that it operates with high volume and low views versus that it focuses on few contents with high reach.
Dominant themes	Map the issues with the most work (ex: “4 in every 10 recent contents cited by Claude in the title”).
Formats that work	Note that formats such as “tutorials for beginners” or “explaining in X minutes” concentrate the largest audience peaks.

Com isso, você sai do achismo and start making decisions based on the real data of your concorrência.

A cereja do bolo: Task Agenda

If you look here, you will understand the value of the tool. But there is a resource that increases the result even more: the scheduling of tasks.

The analysis of competition on YouTube cannot be temporary. It needs to happen regularly.

Or Claude Cowork allows you to schedule this task. Configure the tool to execute exactly the same prompt every second fair, at 9am in the morning. Access the “Agendamento”, enter the instructions, define the frequency (weekly) and activate the option so that the IA “Aja sem perguntar”.

Com isso, every week you receive an updated plan and a strategic analysis document ready to read, without manual intervention.

Or balance? You gain time and intelligence! IA has gone from being just a text generator to becoming an operational arm of your marketing team. Automating the analysis of competition on YouTube using Claude Cowork is the most concrete example.

You can stop spending hours on manual tasks of copying and collating, and start investing your time that really matters: thinking about strategy, analyzing the trends identified by AI and producing better content than your two counterparts.

If you work with digital marketing, don’t let this opportunity pass you by. Teste or Claude Cowork, create your list of competitors and follow the results in practice. If you want more insights on the subject, accompany my channel on YouTube!