Education

Una valla de publicidad con fondo rojo y escrito cheeseburger en blanco
Una valla de publicidad con fondo rojo y escrito cheeseburger en blanco

McDonald’s limits itself to copy and its corporate colors to promote products without showing them

McDonald’s New Zealand has launched an outdoor campaign that dispenses with almost everything that traditionally identifies the brand. There is no logo. No golden ...
Jane Anderson
Iustración de un joven bebiendo Red Bull

Consumer Affairs proposes prohibiting the sale of energy drinks to children under 16 years of age

The Ministry of Social Rights, Consumption and Agenda 2030 wants to prohibit the sale of energy drinks to children under 16 years of age. ...
Jane Anderson
Verdeliss corriendo sobre una cinta en una tienda de Decathlon

The influencer Verdeliss runs 24 hours without rest to promote the new Decathlon shoes

From 7:00 p.m. on Wednesday the 25th to 7:00 p.m. on Thursday, February 26. 24 hours running uninterrupted. That is the challenge that Decathlon ...
Jane Anderson
La interfaz de la función mostrando a una chica vestida con gabardina

Google expands its “Circle to Search” function to identify multiple objects at once

Google’s “Circle to Search” feature is evolving to better respond to an increasingly common behavior: When someone looks at an image, they rarely want ...
Jane Anderson
Nespresso Intervallo

Nespresso deploys Intervallo, a new self-service experience that seeks maximum coffee personalization

Nespresso is innovating in its professional services and in its way of reaching consumers in different environments and contexts. The Nestlé brand is deep ...
Jane Anderson
Three tons of water, many cats and many flowers to challenge the codes of motor advertising

Three tons of water, many cats and many flowers to challenge the codes of motor advertising

The Chinese car manufacturer Omoda has presented “Everything is Essential”, its new campaign for the Omoda 7 in which it replaces mountain roads and ...
Jane Anderson
Tres personas coreanas en un McDonald

McDonald’s Spain’s campaign for its new hamburger is a Korean drama

Interest in Korean culture has skyrocketed in recent years globally. Millions of people around the world listen to the music, see the productions and ...
Jane Anderson
Varios momentos del vídeo promocional en los que sale La Pepi con el gorro-sombrilla en la cabeza

KFC enters the snack with a Nocilla sandwich and recovers the viral “La Pepi”

KFC has decided to expand its consumer territory beyond lunch and dinner. The chain specializing in fried chicken has announced the launch of the ...
Jane Anderson
El presidente de Burger King haciendo una videollamada con el móvil en su mesa de trabajo

Burger King publishes the phone number of its President to receive direct criticism from customers

Burger King has made public a telephone line so that any customer can call or send messages directly to Tom Curtis, President of the ...
Jane Anderson
From Spotify's speaker urn to Supreme's coffin, marketing dares death

From Spotify’s speaker urn to Supreme’s coffin, marketing dares death

Death, which has traditionally been a taboo topic in social conversation and communication due to the emotional connotations it carries, is experiencing a positive ...
Jane Anderson