Education
Charge, disconnect and connect: the method that accompanies creativity
It is not a particularly Christmas story, but Netflix wanted to release “Klaus”, its first major animated film, as close to Christmas as possible, ...
Gap bets on animation to connect with nostalgia and the feminine universe in its new campaign
Gap enters the territory of animation with a delicate and evocative campaign to present its collaboration with designer Sandy Liang, known for her aesthetic ...
It’s not just how it looks, it’s how it works: Apple highlights its focus on design
“Design is not just how it looks and feels. Design is how it works”. The quote, spoken by Steve Jobs, Founder of Apple, in ...
Zalando launches its Beauty category in Spain to consolidate its lifestyle ecosystem
Zalando, one of the great leaders in European e-commerce in fashion and lifestyle, has officially announced the launch of its Beauty category in the ...
Red Cross launches its first brand campaign to make visible the “Everyday Catastrophes”
The Spanish Red Cross has launched its first brand campaign under the premise that we all recognize its presence in major emergencies -earthquakes, wars, ...
An “impossible” contest to take off objects, the street marketing action of an adhesive brand
A kayak, an arcade machine or a barbecue are the heavy objects that Australians have tried to unstick from a wall in the new ...
CEOs are stepping up investment in AI and training to ensure growth, according to KPMG
CEOs’ confidence in the global economy has fallen to levels seen during the pandemic, but the vast majority of them are optimistic about the ...
Lay’s renews its logo and packaging giving prominence to “real potatoes”
The chips in Lay’s bags come from real potatoes. Carefully selected and purposefully grown potatoes. This is what the PepsiCo brand wants to remind ...
Anthropic turns a New York kiosk into a space to think and disconnect from digital noise
At a time when the discourse around artificial intelligence moves between fascination and fatigue, Anthropic – the company that created the Claude chatbot – ...
American Express also launches its own advertising platform
The capitalization and exploitation of their own data by companies directly or indirectly linked to commerce is leading to the development of their own ...
