For the first time since the end of 2021 there is a new television audience leader. La1 has managed to take the lead thanks to the broadcast of the Soccer World Cup, which has recorded its best June in the last fifteen years. However, the monitoring of the international sports tournament has maintained similar levels of media consumption compared to previous months.

These are the main conclusions that can be drawn from Barlovento’s monthly audience report, prepared with data from Kantar, and which once again highlights the interest in sporting events. According to the consultancy, the time of traditional television consumption per viewer (out of the total number of those who watch television each day) has stood at 274 minutes. This is the same figure as in May and 2 minutes less compared to the same period last year.

Furthermore, the time of traditional television consumption per person (over the entire Spanish population: 47.5 million) has been 157 minutes. The figure is only one minute less than the previous month, and also one minute less than in June 2025.

Who watches television in Spain?

Regarding the profile of viewers, the analysis indicates that those who spent the most time watching television in May were women (165 minutes) and people over 75 years of age (338 minutes). By location, Asturias (186 minutes), Castilla y León (178 minutes), and Andalusia (177 minutes) are the regions that consumed the most television.

According to the report, unique viewers accumulated in June reached 43.8 million, which represents 92.2% of Spain’s population that does contact traditional television. On the other hand, 27.2 million Spaniards watched traditional television for at least one minute every day, that is, 57.2% of the population.

It should be noted that in June there were 3.7 million “telephobes”, which means that 7.8% of the population did not watch traditional television at any time.

Streaming television consumption

Barlovento’s analysis points out that hybrid consumption time, that linked to “other audiovisual consumption” other than traditional television, such as streaming, video games or radio, stood at 53 minutes per person per day in June. This reflects a decrease of 1 minute compared to May, and an increase of 4 minutes compared to June 2025.

This type of consumption represents 25% of total television use in Spain; and is distributed as follows: 47 minutes for internet or streaming, 3 minutes for “play” or recorded video; and 2 minutes for video games, radio and other actions.

This implies that the total time of television use (traditional television + other uses) has been 210 minutes per person per day. The figure reflects 3 minutes less than in May, but 1 minute more than in June of last year.
In addition, the total time of television use per viewer per day has been 326 minutes. which represents a decrease of 1 minute compared to the previous month, and 1 minute more compared to June 2025.

On the other hand, hybrid television consumption has 34.7 million total unique viewers and 13.9 million daily unique viewers.
The exclusive audience for these “other uses”, that is, the number of people who use the television daily for an activity other than watching traditional linear television, has been 3,349,000 viewers.

The most watched on television in June

Football once again stands out as the most watched of the month. Specifically, the broadcast of the Soccer World Cup and its satellite content give 19 of the 25 most viewed broadcasts in June to TVE’s La1.

Thus, the preview of the match between Spain and Saudi Arabia gives La1 the most watched broadcast. Broadcast on June 21, it gathered 7,909,000 viewers with a 55.9% audience share.
However, the most watched minute took place at 7:52 p.m. on June 15, during the preview of the match between Spain and Cape Verde. It registered 8.8 million viewers.

Breaking down the content of the report by genre, La1 also won the most viewed film. It was “Threat in the Air”, broadcast on June 21 in the “Movie of the Week” slot. It achieved 1,627,000 viewers and 15.2% share.
On the other hand, the most watched series has once again fallen to “Sueños de Libertad”, on Antena 3. The episode broadcast on June 9 brought together 1,358,000 viewers and a 15.4% audience share.

For its part, in the field of entertainment “El hormiguero” has once again dominated. Enrique Riquelme’s visit on June 3 achieved 1,855,000 viewers and a 16.1% share.

The television audience, by networks

La1 has managed to lead the television audience in June with 14.3% of the screen share, which represents an increase of 3.6 percentage points. This has left Antena 3 in second position with 12.5% ​​of the share, and Telecinco closing the podium with 8.3%.

However, Atresmedia has taken advantage of the opportunity to take stock of the season. He points out that he has been a leader for five consecutive seasons, the longest period in his history; and points out that Antena 3 has had the most watched news programs, programs and series. It indicates, among other things, that the chain operates 74% of the days of the season.

Serving the audience by time slot, La 1 has led the entire day, except for the after-dinner session, which has fallen to Antena 3. As for the targets, La1 has reigned in both men and women, and in the audience between the ages of 4 and 64, while Antena 3 has done so in the audience over 65 years of age.

By audiovisual groups, Atresmedia, with six channels on broadcast, has once again led the audience with 24.7% of the screen share; followed by Mediaset, with seven channels on broadcast, which has achieved 22%. Third place is occupied by RTVE, with 20.9% of the share.

Television advertising in June

According to Barlovento, the volume of GRPs from advertising campaigns decreased by 6.3% in June compared to the same period of the previous year, reaching 130,252 GRPs 20″. The number of active campaigns, on the other hand, has decreased by -1.4%.

The most viewed spot corresponded to Nike, broadcast on La1 on June 21. He achieved 23 Grp’s 20”.

The first positions for the different advertising attributes are:

• Advertiser: Procter & Gamble, with 4,828 Grp’s 20”+
• Campaign: “Verisure / Alarms”, with 2,741 Grp’s 20”
• Brand: Verisure, with 2,801 Grp’s 20”
• Sector: Distribution and Restaurants, with 15% of advertising pressure

In numbers, we have talked about:

• Advertisers: 1,483, -4% less than in June 2025
• Spots: 881,001, -3.3% less compared to the same period of the previous year
• Grps 20″: 130,252
• Sectors: 21
• Brands: 1,754, -1.6% less compared to May of last year
• Campaigns: 2,391, -1.4% more compared to June 2025

More info.: Barlovento hearing report June 2026