Education


Lexus Elevates Tennis Sponsorship by Turning Matches into Interactive Product Demonstrations
Can you conduct a tennis match? Yes, according to the digital experience developed by Lexus New Zealand together with the Saatchi & Saatchi New ...

Atresmedia strengthens its news and information proposal in its new advertising formats
Atresmedia has started the year with the aim of strengthening its position in the advertising market, and to this end it has updated its ...

Jeep remembers that adventure is not aesthetics, but a way of being, with a musical advertisement
A universe in which drivers do not clean their cars, but rather deliberately pour mud on the hood and meticulously place branches stuck in ...

The NBA explores a European league with franchises valued at up to $1 billion
The NBA is already taking formal steps to launch a new professional competition in Europe and has begun to present the project to potential ...

Carolina Marín, Paula Badosa and a dozen athletes encourage people to live to the fullest in the new Sanitas campaign
Sanitas’ mission is to take care of people’s health and, as stated in its new advertising campaign, it aims to help them live to ...

“Make it happen”: Capgemini embraces a hands-on approach to consulting in its new platform
In the field of consulting, as in life, there are many who can give advice about how to run a business, but very few ...

A city of cats welcomes the new Peugeot model
A miniature city in which cats are cars is the fantastic setting that Peugeot has chosen to present its new 308 model, which it ...

Google partners with Walmart, Shopify and other large retailers to enable shopping on Gemini
The future of retail involves artificial intelligence and the so-called “agent commerce”. With chatbots and AI tools climbing positions as a gateway to information ...

CHINA agency brand fully integrated into LLYC
The LLYC agency has completed a reorganization process of its internal structure that has resulted in the unification of its creative capabilities in the ...

The Magnum Ice Cream Company celebrates that “life tastes better with ice cream” in its first campaign as an independent company
Life tastes better with ice cream. The Magnum Ice Cream Company, the company born from the spin-off of Unilever’s ice cream business, begins its ...
