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Apple is the most valuable brand in the world, but its value falls for the first time in more than two decades
The brand consultant Interbrand has published the 25th edition of its Best Global Brands report, which includes the 100 most valuable brands in the ...
Wanda, Civitas and now Riyadh Air. The Atleti stadium changes its name again
Wanda Metropolitano. Cívitas Metropolitano. And now, Riyadh Air Metropolitan. The stadium of Atlético de Madrid changes its name again as part of the sponsorship ...
Another image of Heinz forces the brand to rectify, this time for its advertising for Halloween
The campaign “Heinz Smiles”an idea by Gut New York worked with the in-house agency The Kitchen, shows three people enjoying their hamburger, fries and ...
Don Algodón relaunches its brand seeking to regain notoriety and connect with the new consumer
Don Cottonwhich was one of the most emblematic fashion brands in Spain in the 80s and 90s, wants to get closer to the new ...
McDonald’s delves into dupe culture and introduces the chicken Big Mac in the United States with “McDonnell’s”
The chicken Big Mac is present on the menus of McDonald’s in different parts of the world since 1968, but not in the United ...
Home Depot wants its office workers to work in stores one day a quarter
The chain of stores Home Depot plans to require its office employees to work a full day every quarter in one of its stores. ...
Microsoft reinvents Paint thanks to artificial intelligence
paint has had a unique career in the software industry. Microsoft launched the tool on the market in 1985, a year after Apple included ...
An interview in the car: we talk to the Marketing Director at Cabify about their new brand territory
Silvia Echezarreta He is Head of Marketing at Cabify at a European level and has been closely linked to all the work that has ...
Blue Banana and Volkswagen create a wetsuit made from recycled tires
The fashion brand Blue Banana and the automobile company Volkswagen have come together to create a neoprene suit made from recycled rubber tires. The ...
Google tests verification marks in search results to indicate authenticity of companies
Google is conducting tests with check marks in the search results to indicate the reliability and authenticity of websites of the companies. Thus, some ...
