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Kantar Group to sell Kantar Media to HIG Capital for $1 billion
The market research firm Kantar Group has announced the proposed sale of Kantar Media to the investment company HIG Capital. The group, which estimates ...
Marc Murtra, new Executive President of Telefónica, replacing José María Álvarez-Pallete
Marc Murtrauntil now President of Indra, has been appointed Executive President of Telephone following an extraordinary meeting of the company’s board of directors held ...
"Leadership is a journey that is made up of countless chapters": José María Álvarez-Pallete says goodbye to Telefónica
“Once telephone, always telephone“. Those are the words with which José María Álvarez-Palleteuntil now President of Telefónica, He has said goodbye to the company. ...
Media planning in the attention economy, a great marketing challenge in 2025
The fragmentation of the audience’s attention and the trends marked by the omnipresent algorithms will be the two great challenges that the media planning ...
The United States Supreme Court upholds the ban on TikTok
The Supreme Court of the United States officially endorses the law that prohibits the activity of the social network TikTok in the country unless ...
Experiences, well-being and fandom point the way for brands in their relationship with the consumer
The change in the perception of well-being, the moderation of alcohol consumption, the search for pleasure through unique experiences, the connection with the collective ...
Juver celebrates more than 50 years of history with a new positioning and returning to television
“If you like fruit, start enjoying it…”. The one with the advertisements juver It is, without a doubt, one of the most iconic songs ...
Adidas is inspired by ballet for its new sneakers, which it presents with an inspiring campaign
adidas Originals always looks beyond sport to develop its products. For his latest project he has been inspired by the elegance and functional aesthetics ...
Asics moves away from competitive discourses with a campaign focused on well-being
Move your body, move your mind. That is the motto that articulates the new advertising campaign of the sports brand Asics, that continues to ...
These are the Presidents of the Cannes Lions 2025 Juries
He International Creativity Festival Cannes Lions has announced the professionals who will preside over the juries of its 72nd edition, which will take place ...
