Education
“By advertising in a magazine, a brand will receive attention that it does not have in other media”
Each medium has a series of qualities and attributes that differentiate it from the others. In the case of magazines, these can be attention, ...
PETA’s Christmas ad turns family dinner into a bloody nightmare
A smiling family toasts, passes out plates and chats about Christmas traffic while turkey and ham are generously served. But as the dinner unfolds, ...
A collection of clothing that weighs, suffocates and exhausts: this is the Irish campaign to make lung cancer visible
To mark International Lung Cancer Awareness Month, the Marie Keating Foundation and creative agency The Brill Building have launched a campaign that reinterprets fashion ...
Elf invites you to pause scrolling and listen with a relaxing campaign on social networks
In an environment saturated by doomscrolling and digital anxiety, Elf has decided to change pace. The American cosmetics brand has launched “The Sound of ...
Netflix House, the streaming platform’s first themed space, opens its doors
*Note to reader: Initially, this news item referred to Netflix House as a “theme park.” However, the company has asked us to make an ...
Cannes Lions creates AI subsection in all Craft areas and adds a Creative Brand category
Artificial intelligence is institutionalized at Cannes Lions. Beyond the implementation of the new global integrity and responsibility standards to avoid content manipulation that it ...
Biker and skater aesthetics: Pepsi’s proposal for Mexico Fashion Week
Urban aesthetics and pop culture have articulated the proposal with which Pepsi paraded at Mexico Fashion Week. The soft drink brand created a collection ...
Nautalia invites you not to test love on your honeymoon with its new campaign
They say that love can do everything. Which is the reason behind taking allergy pills to live with your partner’s pet or getting up ...
The bicycle brand Orbea defends its cooperative model with “Draw the line”
Orbea, the Basque company dedicated to the manufacture of bicycles, has drawn a line in its new global positioning. With it, it highlights what ...
Ricola creates scented scarves and invites you to protect yourself from the cold with style
Cold, flu and flu season has already begun. And this year Ricola not only wants to protect throats through its candies and infusions, but ...
