Education
What’s behind Suchard’s Christmas advert
Suchard’s Christmas advertisement has been constructed from a meticulous sensitivity towards Spanish cultural codes. An example of this are two everyday objects such as ...
Atresmedia celebrates the power of Television to turn everyday life into an event
“Let’s be honest, we all like to be on TV.”. Despite an increasingly fragmented attention landscape and a growing consumption of multi-screen media, television ...
Kiabi makes the leap to B2B with Wekrew, its new brand of customizable clothing for companies
French clothing brand Kiabi has announced the launch of Wekrew, a new division dedicated exclusively to the B2B market. The objective is to offer ...
Movistar invites you to reflect on the emotional impact of networks with the poet Loreto Sesma
A letter from a teenager to her friend with Eating Disorder (Eating Disorder) is Movistar’s latest invitation to reflect on the impact of mobile ...
Why red and not blue? Christmas changes color in Crayola ad
Christmas is full of color conventions: the red of Santa’s suit, the green of the tree, the golden lights. But in Crayola’s Christmas ad, ...
Pantry basket and search for promotions: the consumption of Latin American households in Spain
Spain has reached a record resident population, with 49.4 million people, as recently announced by the National Institute of Statistics (INE). Of them, almost ...
OpenAI launches group conversations on ChatGPT
In a move that goes beyond the merely functional, OpenAI has begun to deploy a new modality within ChatGPT in Japan, South Korea, New ...
“By advertising in a magazine, a brand will receive attention that it does not have in other media”
Each medium has a series of qualities and attributes that differentiate it from the others. In the case of magazines, these can be attention, ...
PETA’s Christmas ad turns family dinner into a bloody nightmare
A smiling family toasts, passes out plates and chats about Christmas traffic while turkey and ham are generously served. But as the dinner unfolds, ...
