Education
Cadbury appeals to everyday generosity in “Homesick”, a story of two separated sisters
Cadbury has unveiled “Homesick”, a new campaign for its Dairy Milk chocolate bar that places everyday generosity at the center of its brand story. ...
TikTok becomes strong in the microdrama trend with the launch of PineDrama
Series with chapters of less than three minutes in length designed to be viewed vertically on the mobile phone. Microdramas have been present on ...
Listening parties or how to create experiences and community in the era of digital music
Releasing new music to the market has long ceased to be about simply getting the album onto store shelves. In the current market, in ...
Balenciaga bets on basketball with a collection together with the NBA
Balenciaga has announced a new collaboration with the NBA, a capsule collection that transfers the aesthetic codes of professional basketball to the territory of ...
Separated, identified and safe for brands: this is how ads will be on ChatGPT, according to OpenAI
Advertising comes to ChatGPT. After monetizing the tool through subscription plans, OpenAI seeks to capitalize on the use of the free version of its ...
The Bic pen becomes a lamp by the Italian brand Seletti
The Bic Cristal turns 75 years old and has become a piece of lighting. The Italian brand Seletti has presented the “Bic Lamp”, a ...
Dos Equis beer recovers the most interesting man in the world ten years later
In ten years he has gone from being the most interesting man in the world to being the least interesting man in the world. ...
Warc anticipates a new media planning model that involves AI and creators
Warc forecasts place the growth of global advertising investment at 9.1% by 2026, reaching 1.30 trillion dollars. It is a figure that exceeds the ...
Airbnb seeks a consultant to develop its rural commitment to emptied Spain
Airbnb wants to be a strong ally for emptied Spain. The vacation rental platform is looking for a partner to implement its Airbnb Rural ...
Levi’s brings clothing repair to classrooms to combat disposable culture in fashion
For decades, repairing a garment was a basic skill taught in classrooms. However, starting in the 1970s, home economics classes progressively disappeared from the ...
