Education
B3TTER FOODS resorts to comparative advertising to build brand and positioning
Comparative advertising is not usual in Spain. It is a risky strategy, both for the reaction that can cause among the rivals, and because ...
A sculpture and a donation: this bank converts a baseball game into a brand experience with purpose
Sporting events have become a fertile terrain for brand marketing strategies. The possibility of offering exclusive experiences by capitalizing user passions is key to ...
AI could boost world trade in 37% by 2040, according to the WTO
In a context marked by geopolitical uncertainty, digital fragmentation and resurgence of protectionist policies, artificial intelligence emerges as one of the lights for the ...
Generation Z is teaching at work and transforming the way of collaborating
The Z generation is not only hugging artificial intelligence in its personal and professional field, but it is also promoting its adoption in the ...
A PWC report warns that this Christmas will fall, although the desire to celebrate is maintained
The Christmas spending in the United States will experience its first significant fall from the pandemic in 2025. This is anticipated by the “Holiday ...
“It is worth it”: Lidl elevates your spoils of affordability to the emotional connection with a new positioning
Lidl premieres international positioning. The supermarket chain enters a new brand of homogenizing its visual identity and harmonizing its presence in the 31 markets ...
The first announcement of Anthropic for Claude presents the chatbot as the AI of the “problem solving”
“There has never been a better time to have a problem” With that phrase, the Anthropic artificial intelligence company positions its chatbot Claude as ...
How to get to CMO, what to put on LinkedIn or how to do interviews: the tips of the heads
Headhunting is not an expense, it is an investment. The talent search engine is not a mere “sender” of curriculums, but a professional profile ...
Mail expires to algorithm: how artificial intelligence is enhancing email marketing
Brands move in an ecosystem where attention has become a scarce good and changes in platform algorithms hinder the impact on the audience. In ...
Condé Nast presents ‘Vette’, its platform to turn influence into a direct business road
Condé Nast prepares the launch of Vette, a new e-commerce platform that will allow creators to have their own digital stores, sell multiple brand ...
