Education
Samsung redefines victory with its “Open always wins” campaign for Milano Cortina 2026
Samsung, a global Olympic and Paralympic partner, has presented a new installment of its global campaign “Open always wins”, with the focus on the ...
Lidl Ireland “hacks” its own ads to make women’s Gaelic football visible
Greatness deserves to be seen. That is the philosophy that articulates the communication campaign that Lidl Ireland has launched to give visibility to women’s ...
WPP launches WPP Production and retires Hogarth brand
WPP continues its internal reorganization. After announcing last May the launch of WPP Media as its global media agency, replacing the GroupM brand, the ...
Oreo “shaped” cows inspire a campaign to reactivate its consumption in Mexico
There are cows whose fur resembles the shape of an Oreo. They are the Belted Galloway, a breed easily recognizable by its white stripe ...
Cork as a new support: Visit Portugal does tourism marketing with wine bottles
Visit Portugal and Dentsu Creative Iberia have presented “Pairing Portugal”, a tourism marketing initiative that transforms the wine bottle into a new communication channel. ...
TikTok closes the agreement to create a joint company that allows it to operate in the United States
TikTok has announced the closing of the agreement for the establishment of a new joint company that will allow it to continue its activity ...
Cancun unites cultural heritage and football to stand out as a tourist destination before the World Cup
Cancun will not host any of the 2026 World Cup matches played in Mexico, but that does not prevent the region from taking advantage ...
“Essay on the Look”, Roche’s documentary to raise awareness about eye diseases
There are ocular pathologies that compromise such everyday actions as distinguishing the colors of clothing or recognizing the faces of loved ones, and whose ...
Barcelona transforms a nuisance into aspiration in its campaign for municipal works
Dozens of Spanish cities are currently renewing and remodeling infrastructure and areas critical to daily life. These are complex works that will alter the ...
Philippine Airlines turns its safety video into a soap opera to capture attention on board
Inflight safety videos have been fertile ground for creativity for some airlines for years, but Philippine Airlines has decided to go a step further. ...
