Education
Amazon Ads anticipates the eight trends that will shape advertising in 2026
Advertising enters 2026 immersed in a profound transformation. Creativity, insights and technology, traditionally managed as separate disciplines, now tend to be integrated into the ...
Central Lechera Asturiana ironically talks about innovation to highlight its natural products
Faced with the constant proliferation of launches that promise to reinvent food, Central Lechera Asturiana opts for a deliberately countercultural reading: true innovation, the ...
Growth expectations of Marketing Directors slow down at the start of 2026
CMOs express moderate optimism regarding market development, sales and advertising investment for the first half of this year, according to the results of the ...
Nvidia already exceeds the brand value of TikTok or Facebook, according to Brand Finance
The four big technology companies – Apple, Microsoft, Google and Amazon – maintain leadership in the Brand Finance Global 500 ranking, but the changes ...
Cadbury appeals to everyday generosity in “Homesick”, a story of two separated sisters
Cadbury has unveiled “Homesick”, a new campaign for its Dairy Milk chocolate bar that places everyday generosity at the center of its brand story. ...
TikTok becomes strong in the microdrama trend with the launch of PineDrama
Series with chapters of less than three minutes in length designed to be viewed vertically on the mobile phone. Microdramas have been present on ...
Listening parties or how to create experiences and community in the era of digital music
Releasing new music to the market has long ceased to be about simply getting the album onto store shelves. In the current market, in ...
Balenciaga bets on basketball with a collection together with the NBA
Balenciaga has announced a new collaboration with the NBA, a capsule collection that transfers the aesthetic codes of professional basketball to the territory of ...
Separated, identified and safe for brands: this is how ads will be on ChatGPT, according to OpenAI
Advertising comes to ChatGPT. After monetizing the tool through subscription plans, OpenAI seeks to capitalize on the use of the free version of its ...
The Bic pen becomes a lamp by the Italian brand Seletti
The Bic Cristal turns 75 years old and has become a piece of lighting. The Italian brand Seletti has presented the “Bic Lamp”, a ...
