Education
Water rises from product to experience and leads the way in premium hydration
What has traditionally been conceived as a basic element, today has become a coveted product, increasingly diversified and almost linked to luxury. Water has ...
Magnific brings its creative production tools to ChatGPT to work on images and video
Much of the creative work with artificial intelligence can begin already in a conversation with ChatGPT. There a briefing is developed, territories are explored, ...
Adobe brings more than 70 tools from Photoshop, Premiere, Acrobat or Firefly directly to Slack
The context necessary to develop a creative piece is rarely concentrated in a single document. It can be found in the briefing shared on ...
One million dollars distributed in briefcases and challenges: the great competition of Dr. Squatch and IShowSpeed
8 hidden briefcases, 8 special missions, 25 scratch tickets and one last mystery challenge. One million dollars in total. And the influence of content ...
“It was not the place for irony.” Desigual apologizes for the controversy generated by its portrait of Barcelona
The B side of Barcelona. This is what the clothing brand Desigual has sought to show in its new campaign, conveying an image of ...
The video game Humankind II traces thousands of years of history through the eyes of nine newborns
What is the first thing a human being sees when he or she enters the world? Amplitude Studios and BETC Paris have started from ...
Sprite seeks prominence in the mukbang trend with a special straw
Mukbang, the hobby of watching other people eating large amounts of food to enjoy the sounds they produce, is a territory that many brands ...
Produce from emotion, not from technology: the production company Ella is born with an alternative vision of AI
Let the idea be judged by seeing it, not the use of technology. That is the objective behind the works that Ella will launch ...
Instagram deploys a new label to identify profiles created with AI and will limit the reach of those who do not use it
Photos: @fit-aitana and @imma.gram Instagram has proposed putting a stop to profiles generated with artificial intelligence as part, as the platform expressed in a ...
Sofitel and Nespresso reinvent “Do Not Disturb” to bring a coffee and croissant experience to the rooms
“Do Not Disturb” is probably one of the most recognizable messages in the hospitality industry. Sofitel and Nespresso have decided to turn it around ...
