Education
The invisible cost of meetings: an analysis estimates the impact per employee at $80,000 per year
Most companies rigorously negotiate software contracts, optimize travel expenses and review each budget item in detail. However, there is a structural cost that is ...
The Super Bowl reaches 125 million viewers, the second most watched in history
Despite the conversation generated around the event, mainly as a result of Bad Bunny’s performance at halftime, this year’s Super Bowl has not surpassed ...
The representation of advertising investment in GDP was below 0.8% in 2025, according to InfoAdex
Advertising Investment decreased by -2.6% in 2025, according to data offered by InfoAdex, and stood at 12,745 million euros. The fall aggravates the negative ...
Nike relaunches its All Conditions Gear brand with an experiential strategy that highlights adventure
Nike wants to strengthen its presence in outdoor sports and to do so it is relaunching the All Conditions Gear (ACG) brand, launched in ...
Advertising investment falls for the first time in five years, according to InfoAdex data
InfoAdex has presented the data related to Advertising Investment in Spain corresponding to the year 2025, obtained through its own research methodology. The study ...
Adidas creates its own pasta and turns carbohydrate loading for runners into a brand experience
Adidas once again demonstrates that the territory of sports brands is in performance, but also in the rituals that surround sport. In Dubai, the ...
Gaes is committed to the normalization of hearing health and places the family at the center of its new brand strategy
Gaes has presented its new advertising campaign at a key moment for the hearing health category in Spain. According to company data, today more ...
The interior of Ferrari’s first electric car has been designed by Jony Ive
Ferrari will begin a new stage next May, when it officially presents its first fully electric sports model, whose exterior appearance is still unknown. ...
Metro de Madrid seeks marketing agency for the development of its Store
Metro de Madrid is looking for a marketing agency to manage its store. The public company has launched a framework agreement that aims to ...
The case of the Popemobile that Cáritas has converted into an “ambulatory” to bring humanitarian aid to Gaza
Recent reports and international organizations have pointed to severe restrictions imposed by Israel on the entry of humanitarian and medical aid into the Gaza ...
