Education
Women’Secret’s Christmas ad invites you to take out the “special” underwear from the closet
The new Christmas campaign Women’Secret continues working on insights related to women and underwear. In this case, the brand, together with its agency Pingüino ...
Increased brand value and short-term sales: advantages of positive representation of men in advertisements
The positive images of men They provide greater commercial advantages for campaigns than negative ones. Specifically, more than 37% in long-term brand value creation, ...
Sweden wants to stand up to dupes and register its trademark
Just like the big luxury brandsSweden is also being a victim of the “dupes”, according to the latest campaign of the tourist entity Visit ...
What role do the media play in the dissemination of brands’ activist messages?
Companies are increasingly aware of the role they play in society, the environment and the development of both. But, as this awareness has grown, ...
Carlos Rey: “The heart is what differentiates a purpose that really reaches people”
Does the purpose serve to attract talent? Is it important that the purpose of the company is aligned with that of the person? And ...
The friendship between a girl and a cow is the focus of Peta’s Christmas advert
The animal rights organization Peta wants to encourage people to leave meat out of their Christmas dinner with an emotional advert. Titled “The Girl ...
Airbnb creates an experience in the Rome Colosseum to promote "Gladiator II"
Last Friday, November 15, it premiered “Gladiator II”, one of the most anticipated films of the year. Filmmaker Ridley Scott has revived the universe ...
Lessons from activism for companies: from “savior syndrome” to the execution of solutions
Companies can learn a lot from associations with social purposes, activists and non-profit organizations. And vice versa. And they can do it in areas ...
Álex Pallete (Picnic): “Purpose provides focus and coherence to a company, everyone works with the same compass”
#1 The economic benefit and the social impact are separate, almost in parallel #2 The only purpose of a company is to make money ...
The new visual identity of the Champions League is the work of the Spanish agency Vasava and these are its key points
The UEFA Champions League has released a visual identity this season, accompanying the new format of the international football competition. The new image, presented ...
