Education

una camarero tirando una cerveza de grifo en un bar junto a un plato de gambas
una camarero tirando una cerveza de grifo en un bar junto a un plato de gambas

Seville will have a neighborhood dedicated to beer to pay tribute to its relationship with Cruzcampo and the sector

The history of Cruzcampo once again traces streets in the heart of Seville. On the land where, since 1904, the emblematic brewery founded by ...
Jane Anderson
TikToks de consumidores australianos bebiendo bebida de matcha de McDonald's

Viral TikTok prank fuels new matcha drink at McDonald’s Australia

Social listening has become a fundamental strategy for brands when developing or optimizing products and services. User comments can inspire businesses to include a ...
Jane Anderson
Dos jovenes ante edificios de la Gran Vía de Madrid en un annuncio de Cortefiel

Cortefiel celebrates 80 years of fashion and a future in which “everything remains to be worn”

From 1945 to 2025 there is an 80-year journey that allows us to understand Spain that can also be done through fashion. This journey ...
Jane Anderson
Una mano sujeta un teléfono antiguo

The 10 PR Agencies where everyone wants to work (2025)

Scopen has presented the results of the latest edition of the “Best PR Agency to Work for”, a report that identifies the most attractive ...
Jane Anderson
La nueva interfaz de Connections en Airbnb

Airbnb transforms into a social network: launches new functions to connect users beyond the trip

Airbnb wants to be more than just an accommodation platform. With its latest global update, the company introduces new social features for Experiences, allowing ...
Jane Anderson
Raja Rajamannar

Raja Rajamannar leaves his position as Director of Marketing and Communication at Mastercard after 12 years

Raja Rajamannar, who has served as Director of Marketing and Communication at Mastercard for the last twelve years, leaves the position on December 1, ...
Jane Anderson
un cartel con la campaña de Heineken y el texto: La mejor manera de hacer un amigo es con una cerveza

Heineken responds to the rise of “artificial friends” with a campaign that advocates real friendship

In the midst of controversy over the rise of companion devices based on artificial intelligence, Heineken has launched a campaign that serves as an ...
Jane Anderson
The viral trend “Group 7”, a smart promotion based on the experiment with the TikTok algorithm

The viral trend “Group 7”, a smart promotion based on the experiment with the TikTok algorithm

Are you part of Group 7? That is a question that thousands of TikTok users will have asked themselves over the last few days. ...
Jane Anderson
varias vacas marrones en un establo mirando a la cámara

The countryside sounds like unity in the new Agroseguro campaign

In the relaunch of the Agroseguro brand there is no voice-over or imposed music. There is only a field that creaks, breathes, vibrates. Ringing ...
Jane Anderson
un laberinto con niebla y una persona perdida

Some challenges that the Banking sector faces today, according to its professionals

More than 200 professionals from the Spanish marketing industry shared learnings and conversations at Visa Marketing Now 2025, a meeting promoted by Visa and ...
Jane Anderson