Education
Back Market once again warns of the impact of fast technology with a photographic exhibition
In April, the refurbished technology brand Back Market explored how the planet has changed between the launch of the iPhone 3G and the iPhone ...
These are the winners of the Eficacia 2025 Awards
The Spanish Association of Advertisers has presented the Eficacia 2025 Awards at a gala held at the Teatro Real in Madrid. The total number ...
Nike explores the body-mind connection with sneakers that promote calm and concentration
Nike is no longer only applying design, technology and engineering to the creation of its products, but now also neuroscience. The sports fashion brand ...
“Mico” wakes up: Microsoft turns Copilot into an intelligent and emotional companion
Twenty years after that paper clip called Clippy sneaked onto our screens, Microsoft is back with an evolution: an artificial intelligence that not only ...
“When you need to move fast”: Böcker turns the million-dollar Louvre robbery into a brand campaign
The German company Böcker, specialized in lifting machinery, has launched a real-time campaign after one of its machines was used during the theft of ...
French court condemns Total Energies for greenwashing
Total Energies has been found guilty of deceptive business practices by a civil court in Paris, following a 2021 campaign in which the company ...
An army of designer grandmothers create “good morning” images in this Freepik campaign
If you have ever wondered who is behind the adorable images of cats and flowers that you receive every morning through different chats, the ...
Creative ideas are the real added value in the era of artificial intelligence
Creativity is one of the industries that is being most transformed by the impact of generative artificial intelligence. Projects that previously lasted for weeks ...
Chilean nuts are announced in Spain with an outdoor activation that promotes well-being
When everyday noise multiplies in the office, at home, on the street or on social networks, the important thing is to take care of ...
The fault of causing an accident is the insight of the DGT’s “Die or lose your life” campaign
In a traffic accident you can die or lose your life. That is the concept that articulates the new awareness campaign of the General ...
