Education

Manos sujetando un balón de rugby
Manos sujetando un balón de rugby

The Super Bowl reaches 125 million viewers, the second most watched in history

Despite the conversation generated around the event, mainly as a result of Bad Bunny’s performance at halftime, this year’s Super Bowl has not surpassed ...
Jane Anderson
Porción de tarta sobre fondo azul

The representation of advertising investment in GDP was below 0.8% in 2025, according to InfoAdex

Advertising Investment decreased by -2.6% in 2025, according to data offered by InfoAdex, and stood at 12,745 million euros. The fall aggravates the negative ...
Jane Anderson
Nike relaunches its All Conditions Gear brand with an experiential strategy that highlights adventure

Nike relaunches its All Conditions Gear brand with an experiential strategy that highlights adventure

Nike wants to strengthen its presence in outdoor sports and to do so it is relaunching the All Conditions Gear (ACG) brand, launched in ...
Jane Anderson
Advertising investment falls for the first time in five years, according to InfoAdex data

Advertising investment falls for the first time in five years, according to InfoAdex data

InfoAdex has presented the data related to Advertising Investment in Spain corresponding to the year 2025, obtained through its own research methodology. The study ...
Jane Anderson
Una chica se come los raviolis de Adidas con forma de zapatilla y las tres franjas negras

Adidas creates its own pasta and turns carbohydrate loading for runners into a brand experience

Adidas once again demonstrates that the territory of sports brands is in performance, but also in the rituals that surround sport. In Dubai, the ...
Jane Anderson
Un abuelo abrazando a su nieto pequeño en el sillón

Gaes is committed to the normalization of hearing health and places the family at the center of its new brand strategy

Gaes has presented its new advertising campaign at a key moment for the hearing health category in Spain. According to company data, today more ...
Jane Anderson
Interior del Ferrari Luce

The interior of Ferrari’s first electric car has been designed by Jony Ive

Ferrari will begin a new stage next May, when it officially presents its first fully electric sports model, whose exterior appearance is still unknown. ...
Jane Anderson
Tienda de Metro de Madrid

Metro de Madrid seeks marketing agency for the development of its Store

Metro de Madrid is looking for a marketing agency to manage its store. The public company has launched a framework agreement that aims to ...
Jane Anderson
El Papamovil saliendo de un garaje

The case of the Popemobile that Cáritas has converted into an “ambulatory” to bring humanitarian aid to Gaza

Recent reports and international organizations have pointed to severe restrictions imposed by Israel on the entry of humanitarian and medical aid into the Gaza ...
Jane Anderson
Jungle acquires Prodigioso Volcán: “There is no Volcano without Jungle, nor Jungle without Volcano”

Jungle acquires Prodigioso Volcán: “There is no Volcano without Jungle, nor Jungle without Volcano”

From left From right, back: María Moya, Carolina Miyata and Agustín Vivancos. From left From right, front: Jorge Martín-Luengo and Antonio Pasagali. Jungle, the ...
Jane Anderson