A crop toptwo sisters and a negotiation that seems important enough to focus all their attention. Until a pizza appears. Casa Tarradellas once again observes the small situations of family life in “Sisters”, its new campaign for Pizza Casa Tarradellas.

The piece presents a barter between two sisters around one of those especially desired garments that can trigger negotiations within the house. He crop top It functions as an object of desire and as a trigger for the scene, but momentarily loses its importance when dinner time arrives and Pizza Casa Tarradellas gathers the family around the table.

The campaign once again develops the creative concept “Today it’s time”, with which the brand is working around recognizable situations and the role of pizza as an element associated with certain moments shared with the family.

Casa Tarradellas once again builds creativity from an everyday scene, in this case the relationship between sisters and the exchanges, loans and negotiations that can arise around clothing.

The brand carries that little tension until dinner time. The interest in obtaining the crop top It is put aside and the attention shifts to the pizza, using the contrast between both elements to introduce the product naturally into the story. The proposal thus maintains the friendly tone with which Casa Tarradellas has built a good part of its advertising communication: family stories in which the product appears integrated into the dynamics of the characters.

The approach also allows us to connect with current generational codes through a garment like the crop topused here as an element capable of representing what may be especially important to the protagonists until another everyday moment demands their attention.

“Hermanas” has been created and directed by Oriol Villar and has a presence on television, digital media and social networks.

Casa Tarradellas thus continues a line of communication built around domestic scenes and family relationships, transferring the product to recognizable situations rather than presenting it in isolation.