The denim dungarees and waterproof goggles that characterize the Minions, the iconic characters from the film saga created by Illumination, have become the new limited edition collection of swimsuits and accessories from the Australian brand Speedo. The collaboration, which comes to the market around the premiere of the movie “Minions & Monsters”, seeks to bring fun to swimming pools and bathing areas.
The result of an alliance with the distributor Universal Pìctures, Speedo combines its experience in creating swimming equipment, both for everyday use and for competition, with the animation and entertainment franchise, which hit theaters on July 1 globally.
“Designed for fun in and out of the pool, this limited edition combines bold character prints, signature Speedo performance and swim accessories ideal for the whole family.”explains the brand regarding the collection on its website.
Speedo has revisited classic swimsuit designs in a modern perspective, taking inspiration from the joyful, mischievous energy of the Minions and the cinematic universe of the new film. It consists of swimsuits with a denim aesthetic and glasses for men, women and children, all emulating the outfit worn by the characters in the saga. Also includes a swim board.
The brand’s intention has been to link itself to the enjoyment of summer days and the spontaneity of bathing moments, and at the same time convey its trajectory in performance, design, quality and comfort. Speedo capitalizes on the growing trend of collaboration between the fashion and entertainment industries to boost its relevance by linking to a cultural event and partnering with one of the most notable premieres of the season.
Original Speedo post on Instagram.
The clothing and accessories are available from the day of the film’s premiere in the Speedo online store and in selected physical stores. The brand is communicating the collection through social networks and digital platforms, both with its own organic content and with collaborations with influencers and content creators.
