In July 2000 Luís Figo went from being the star of FC Barcelona to signing for Real Madrid; a movement that more than 25 years later and just a few weeks after the World Cup, serves Revolut to invite consumers to change banks to really take care of their money.
The company has launched a new advertising campaign, designed by the Turbo agency, with the ex-footballer as the main image. The figure of the former galactico and his career conveys a message focused on the importance of making the best decisions and changing entities, specifically Revolut, as the key to maximizing opportunities.
The campaign has started in the teaser phase with the deployment of a banner in the Glorieta de Bilbao, in Madrid. The creative shows Luís Figo holding a credit card and accompanied by the campaign claim, “Do it for your money – Switch to Revolut.” With a reference to its historic and controversial signing, Revolut demands the change of bank, while engaging in dialogue with a cultural context marked by the international football tournament.
The canvas will remain visible until May 18.
The message is also conveyed in audiovisual format with pieces for social networks and digital platforms. In them, Figo plays with the fans and the change of clubs he made decades ago, using the phrase “I’m sorry, I left…”. However, he ends his speech by praising Revolut’s proposal regarding interests, security, savings or exclusive opportunities for clients.
The campaign is made up of pieces of different lengths that focus on different products and services of the company. They also wink at football culture. In one of them, Figo appears using his Revolut app while receiving a transfer of 61 million, the amount of his signing for Real Madrid, to which the former player reacts by saying “don’t look at me like that, you would do it too.”
“Choosing Luís Figo is not a coincidence; He starred in the most famous ‘change’ in the recent history of Spanish sport, at the same time revolutionizing the transfer system in his time. Similarly, at Revolut, we want people to embrace change and break banking inertia.“, commented Ignacio Zunzunegui, Head of Growth for Southern Europe at Revolut, in a statement. “This campaign uses humor and provocation to send a very clear message: switching to Revolut is, today, the smartest move“.
The campaign is activated on social networks and outdoor advertising, and will run again at the beginning of June accompanying the start of the World Cup, when it can be seen on platforms such as Tik Tok or the Meta platforms. It will also be activated in Portugal, Luís Figo’s country of origin.
