Amazon has activated in Spain Amazon Haul, a new purchase experience that offers products in categories such as fashion, home and lifestyle, with prices that do not exceed 20 euros. Most articles, in fact, are below 10 euros, and even some are available from only 1 euro. The movement is interpreted as a direct response to the growth of platforms such as Shein or Temu, which have revolutionized the consumption of low -cost products through gamification and customization.
“We know that finding good products at very low prices is important for our customers”
The service, available in web and mobile version, has an independent search, cart and payment process interface. Shipments are made within a maximum period of two weeks, with free shipping from 15 euros and flat rate of 3.50 euros for lower orders. In addition, customers will be able to access progressive discounts: 5% in orders exceeding 30 euros and 10% in purchases above 50 euros.
“We know that finding good products at very low prices is important for our customers in Spain”has declared Ruth Díaz, general director of Amazon in Spain, announcing the launch. “With Amazon Haul we offer even more options to save, without giving up trust and customer service that characterize Amazon.”
Amazon Haul introduces a more playful and direct approach to navigation, specially adapted for young audiences and frequent buyers. All articles have verified reviews and are subject to the usual guarantees of Amazon. Returns are free if requested within 15 days after delivery, and do not require packaging or label printed in most cases.
Although the company has not explicitly mentioned its competitors, the launch replicates many of the keys of Shein and Temu: ultra low prices, high volume of references, Mobile-First design and closed experience within the platform itself.
Amazon had already launched Haul in markets such as the United States, the United Kingdom and Germany. Now, with its arrival in Spain, competition is intensified in a segment where attractiveness for the unit price is combined with a more impulsive and visually stimulating purchase.
Amazon also extends its white brand in food
In parallel to this launch, Amazon has also presented its new brand of food products in the United States, Amazon Grocery, which groups previous lines such as Amazon Fresh and Happy Belly.
With more than 1,000 references -the majority below 5 dollars -, the company seeks to face consolidated white brands such as Great Value, Walmart, or Favorite Day, from Target.
Among the new products are bakery articles, meats, preserves, refrigerated masses, snacks or bottled water. According to the company’s internal data, the consumption of its own brands increased by 15% year -on -year in 2024 on Amazon.com, Whole Foods Market and Amazon Fresh.
With this low-cost parallel strategy in consumer goods and household products, Amazon reinforces its positioning before a consumer increasingly focused on the value for money and an economic context marked by inflation and the containment of spending.
