Openai has taken a new step in the so -called “Agentic Commerce”, that is, trade assisted by artificial intelligence. It does it including instant checkout functionality in chatgpt, which will allow users to make payments directly through chatbot.

The movement is carried out by the Marketplace Etsy. As explained by the company in a statement, Chatgpt Plus users, both in their pro -free version, in the United States they will be able to make purchases directly to ETSY vendors in the US market. At the moment, the option is limited to purchases of a single article.

However, Openai has advanced that it will soon expand the functionality to enable the carts of various products, as well as their extension in regards to the regions and the number of businesses. Along these lines, he pointed out that more than one million shopify, such as Glossier, Skims, Spanx or Vuori will soon be available.

Openai has shared how Instant Checkout works. As described, when
A user make a consultation related to a purchase -for example, better running shoes for less than 100 dollars -, ChatgPT will show the most relevant products of the web. The results of the products, they say, are organic and not sponsored, and are classified only by relevance for the user.

If a product admits the Instant Checkout option, users can press “Buy”, confirm their order, shipping and payment details, and complete the purchase without leaving the chat. Chatgpt subscribers can pay with their registered card or other payment options.

As the company points out, the merchant manages orders, payments and compliance through their systems. Merchants pay a commission for completed purchases, but the service is free for users, and does not affect the prices of products or chatgpt results.

The company ensures that Instant Checkout articles have no preference in product results. But it points out that by classifying several merchants who sell the same product, Chatgpt considers factors such as availability, price, quality, if a merchant is the main seller and if the instant payment is enabled, to optimize the user’s experience.

Chatgpt developer ensures that the entire process has been built to guarantee security and privacy. In this regard, he points out that the user maintains control, since he must explicitly confirm each step before performing any action through the chatbot. It also points out that payments are only authorized for specific amounts and merchants with the user’s permission, and that the exchange of data is minimal, since only the necessary information to complete the order must be provided.

Openai has also shared the Agentic trade protocol, developed with Stripe, which is open source technology that promotes Instant Checkout. The objective is that more businesses and developers can begin to develop their integrations, and ensure that it has been created to be powerful, safe and easy to adopt.

A new way of buying?

“This marks the next step in electronic commerce, where Chatgpt not only helps you find what you want to buy, but also helps you buy it”, Express from OpenAI in a statement.“For buyers, it is perfect: passes from chat to payment with just a few clicks. For sellers, it is a new way to reach hundreds of millions of people maintaining total control of their payments, systems and customer relationships”

The new chatgpt functionality raises a new scenario for the way of buying online. The adoption of this formula could move away search engine users such as Google and Marketplaces such as Amazon, and favor experiences with conversational assistants.

This model would grant more power to the developers of the chatbots, such as OpenAi or Perplexity – which has also introduced a similar payment functionality – against the large technological cited, which have traditionally dominated the online trade ecosystem.

This future new way of buying would also carry a transformation in the way in which the e-commerce has been understood so far. Before a growing adoption of platforms such as Chatgpt, a change in the way in which business designs their Go-To-Market strategies and its own electronic commerce platforms could be given.

Checkout’s moment development would help boost Openai’s results, which has reported The Informationhas billed around 4.3 billion dollars in the first half of 2025, which represents 16% more than in the last year. However, it has spent 2.5 billion dollars, largely due to research and development costs for the development of artificial intelligence and chatgpt management.