Caixabank has launched a sphere, a new platform to encompass the contents of the company. It is an online space for both customers and non -customers, in which information and contents of diverse themes can be accessed, from financial culture to social tendencies.
He will share human stories, knowledge of expert voices and inspiring ideas
The creation of the platform is part of Caixabank’s will to inspire, inform and entertain. Through it he will share human stories, knowledge of expert voices and inspiring ideas for diverse audiences and through multiple typologies of content, such as informative articles, in -depth reports, interviews, or guides. It also includes podcasts or videopodcasts produced by the entity around issues such as sport, female leadership or financial culture.
Sphere is a free access platform through the company’s corporate website, and does not require subscription or previous records. It is organized around six categories of content: economic environment, well -being, learn, undertake, commitment, and innovation. It will gather content of informative and formative value, in which CaixaBank is positioned as a legitimized source, from global economy and financial health, to entrepreneurship or innovation.
The launch of the sphere is framed, as Caixabank points out in a statement, in its commitment to innovation, transparency, financial culture and social progress as the engine of social transformation. In this sense, the platform is presented as a pillar of the company’s communication and its relationship with its different interest groups.
Caixabank expects sphere to serve to bring the entity closer to new audiences through content of varied themes.
The company adds that the platform is presented with the Claim “where everything connects”, and is born with the intention of helping to address the speed with which the world moves. “In the current complex and dynamic environment, a sphere is established as the content center that aims to be an open window to innovation and a space where connections revolve to enrich the understanding of the present and anticipate the future”, Said the firm in a statement.
Following this idea, CaixaBank understands sphere as a living network of moving stories that connects people, ideas and trends through their interactive content. As a meeting place with the people in which the entity puts their knowledge at the service of all to generate value and contribute to the welfare of society.
More info.: Sphere
