The second hand will be present on television in the form of Talent Show. Mediaset has launched “Rediséñame International”, a design contest that will value the power of the second hand in the fashion industry. It has the impulse and sponsorship of the Vinted platform.
As explained by the audiovisual group in a statement, the program will test the capacities of eight emerging fashion designers from Italy, Spain, France and the United Kingdom. They will compete by creating capsule and looks collections for catwalk within a maximum period of six hours and using exclusively second -hand garments.
The winner’s collection will be sold in Vinned and its benefits will be allocated to Oxfam
In each challenge the contestants must attend to different topics to prepare their creations. The collection of the designer who is the winner will be exhibited in the London Fashion Week and will be sold exclusively in Vinted. The benefits of sales, according to the brand, will be donated to Oxfam.
The program will be conducted by the presenter María Verdoy together with the presenter and exmodel Emma Willis and will feature designers Melissa Holdbrook-Akposoe and Zadrian Smith as expert judges.
The first installment will be released on Saturday, September 13 at 3pm on the Divinity channel, and will be available on demand in Mediaset Infinity, the group’s digital platform -before Mitele. It will also be broadcast in the United Kingdom, France and Italy.
“Rediséñame International” has been co-created with the producer Lion Television Scotland and the Mindshare UK agency. It is a review with an international approach to “Rediséñame”, a program that Mediaset has already offered in 2023 through Divinity and four. He was worked together with the Unicorn Content and Publiespaña producer; and had the support of Vind and the driving of María Verdoy.
“Redisiñame International” will promote circular fashion and encourage creativity, in addition to value the Vinned platform and the possibilities it offers for the second hand. “The program puts bold creativity and circular fashion on the catwalk, demonstrating that the style does not have to be new to be innovative”; Said Jessie de la Merced, Vice President of Vinned Corporate Affairs.”We hope that the fresh ideas of young designers bring more people to second -hand fashion, because everything you need is out there”
Moreover, as reported from Mediaset, users can acquire in Vinted the articles to which designers have had access to make their looks in the contest.
