Calvin Klein has presented its new line of underwear for this fall and has had Rosalia to star in the campaign. It is the first collaboration of the artist for the fashion brand, who has chosen her to reflect, as they point out from the firm, a new era of modern innovation in underwear.

The campaign, directed and made by photographer Carlijn Jacobs, has sought to combine “A bold sensuality” with “A surreal visual narrative”, As they express from Calvin Klein. Thus, a sensual and empowered rosal is shown wearing the iconic brand garments, with the recognizable white strip that incorporates the logo.

The spot is committed to an eclectic aesthetic, mixing black and white and color images, and a minimalist staging that contrasts with intense visual language and daring elements, such as the presence of an albine snake or a triangular bathtub.

The intention has been to capture what Calvin Klein defines how “The distinctive artistic energy of Rosalia“For this, the use of the song” At Madrugá “has also been helped as a soundtrack. It is an unprecedented version of the theme, which did not become part of the debut album of the singer released in 2018,” The bad want. “

Next to the Spot, published on social networks and digital platforms, the brand has also shared a video behind the cameras, in which it shows the photographic session process.

The Figure of Rosalía, whose work is characterized by the fusion of styles, serves the brand to transfer the innovations that it has implemented in its new line of underwear. As explained in a statement, some of the garments that the artist looks belong to the new Icon Cotton Modal line, which includes an infinity bond waist without seams and hook closures and buttonhole, by carrying out a more stylized silhouette and greater breathability.

Rosalia also looks the new Heritage Cotton styles, which present the classic elastic band with reinvented logo under a vintage aesthetic; and bra and bikini perfectly fit, for more daily comfort.
“Calvin Klein’s underwear has been a basic in my closet for years. I love the brand and it is an honor to be part of this campaign; It’s like closing the circle“Rosalía said in the brand statement.

With this campaign, Rosalia joins singer Bad Bunny or actor Jeremy Allen White, among the stars to which Calvin Klein has become her recent global ambassadors.
For its part, Rosalia swells its list of collaborations with international brands, including New Balance, which last July appointed the Catalan artist as a new global ambassador.