Uber Eats wins the Emmy Award for Best Ads

Jane Anderson

September 9, 2025

Following his successful role in the series “Succession”, actor Brian Cox has become a usual face of advertising in recent years. And his collaboration with Uber Eats has earned the Delivery platform the Emmy Award for the best announcement, a recognition that the United States Television Academy has granted since 1997.

The award has been awarded to the spot ”Brian Cox Goes to College”, designed by the Special Agency (Los Angeles) with the production of O Positive. Creativity highlights the possibilities of the Uber subscription plan, Uber One, through a piece that places Brian Cox as a university student, despite his more than 60 years.

The announcement has humor, through the testimony of its roommate, which Cox does not want to expand their knowledge or contribute a focus of interest to its existence now that it has time, but is only interested in discounts for Uber One students.

Uber Eats broad with this Emmy award its recognition list thanks to this spot. And it is that “Brian Cox Goes to College” was the winner of a gold lion in the film category in Cannes Lions 2025.
It should be remembered that Uber Eats was already a candidate for Emmy for best announcement last year with “Best Friends”, devised by the Mother London agency and starring actors Robert de Niro and Asa Butterfield.

In this way, Uber Eats takes over Apple, which has collected recognition in the two previous editions of the Emmy. In 2023 with “The Greatest”, and in 20024 with “Fuzzy Feelings”, the announcement of the brand for Christmas.
Apple competed this year with two candidates: “Flock”, for their privacy functions, and “Hearts”, for Airpods Pro. Both devised by TBWA Media Arts Lab.