Functional drinks, that is, those with ingredients that can offer health benefits, such as vitamins or antioxidants, are marking the innovation roadmap in the beverage industry. Pepsic adds to the trend with its main brand, Pepsi, with the launch of a prebiotic tail.

The company has announced Pepsi Prebiotic Cola and presents it as the first significant innovation in the category of traditional queues in 20 years. He assures that it is an evolution of the popular soda created to reflect and respond to the tastes and values of queue lovers today.

As described, the new product maintains the traditional flavor of Pepsi, but has only 5 grams of cane sugar and 3 grams of prebiotic fiberwhich would favor the activity of beneficial intestinal bacteria .. In addition, it has 30 calories and does not contain artificial sweeteners. It is thrown into the original tail and vanilla cherry flavors and in cans of 35 ml.
However, the drink, for now, will be available online this fall, but will not reach the linear of the supermarkets until 2026.

The company highlights the cane sugar As an ingredient, in the light of a context in which this element is starring in the conversation in the US market after statements made by President Donald Trump. The will of this is that the large food companies in the country use the cane sugar of national origin in their formulas.
In this regard, Coca-cola He has already announced the launch of a new version of his soda, which will see the light in autumn.

From the company they point out that Pepsi Prebiotic Cola is the next step for an iconic brand, whose trajectory began in 1898 in North Carolina. With this innovation aimseinvention of traditional experience of the tail, as well as reinforce your commitment to Offer options and alternatives in its beverage portfolio.

“Our portfolio has always adapted to consumer taste needs and preferences “Ram Krishnan, Pepsico CEO beverage for the United States, has commented. “Pepsi Prebiotics Cola represents a great advance by offering consumers functional options and ingredients without sacrificing the iconic Pepsi taste that characterizes us”

The launch of this product occurs after Pepsico acquired the prebiotic beverage company Poppi in March this year 1,950 million dollars (1,790 million euros). That movement is part of the growth strategy through acquisitions and the diversification of the portfolio of healthy products to respond to consumer changes.