The shoes Superstar of Adidas They initially launched into the market in 1970 as a basketball -centered footwear, but throughout the decades they have been embrace by street referents of different generations, becoming an icon of the intersection between sport and culture. This legacy now articulates the new global campaign of the sports brand, “Superstar, The Original.”

Directed by photographer and filmmaker Thibaut Grevet, the campaign brings together an outstanding cast of cultural figures that, according to the firm, exemplify what it means to be An original icon: individuals who have defined their respective fields through innovation and authenticity. The actor Samuel L. Jackson It tells an advertisement that has the Missy Elliott, singer Jennie, or basketball player Anthony Edwards, among others.

The announcement is a daring ode to the shoes and Concept of originality From an avant -garde perspective. Like Superstar footwear, the spot is committed to a minimalist and monochromatic aesthetic, so that black and white offers a contrast that accompanies the message of iconicity, timelessness and cultural association that Adidas seeks to link to his shoes.

“Superstar has always been more than a simple sport shoe: it is a symbol of originality and a spark for cultural change”, Said Annie Barrett, Marketing Vice President of Adidas Originals, in a statement.”From the corners to the global stages, those who do not expect permission to lead. This campaign is not about looking back, but highlighting a new generation of originals that are building the future, without complexes”

The spot follows A teaser in which Samuel L. Jackson reflects on the pyramids and establishes a parallel between them and the brand’s footwear as monuments that resist the passage of time and generate cultural impact.

Both audiovisual pieces are accompanied by a wide series of photographs, published on social networks, which highlight both the Superstar Shoes, and the Firebird tracksuit, released to the market in the late 60s and that has also been a garment adopted by athletes and artists from all over the world for years.