Adobe and the Premier League have announced a multiannual alliance for which Adobe becomes Official Partner of Creativity of the Premier Leaguein a movement that seeks to redefine the way fans connect with football. The collaboration, presented within the framework of the Adobe Summit London, will integrate the creative, customization and generative adobe capabilities in the Digital Ecosystem of the Premier League, with the aim of enriching the experience of its 1.8 billion followers worldwide.
The solution will be integrated natively into the new website and official Premier League app
Through this alliance, Fans can create custom content, shields and t -shirts for their equipment From Fantasy Premier League, directly from Adobe Express, a creative tool enhanced by Firefly, the generative adobe technology. The solution will be integrated natively into the new website and official Premier League for the 2025/26 season, allowing fans to express themselves and share their passion with exclusive templates, editable images and videos generated from text commands or Prompts.
“Adobe technology will allow fans to shape and share the emotion of game day with their own content that stands out on social networks, thanks to the creative potential of Adobe Express,”says Rachel Thornton, how Enterprise in Adobe.
Adobe will also be the Official FAN Digital Experience Partnerintegrating its data and automation suite-including Adobe Experience Platform, Real-Time CDP, Journey Optimizer and Customer Journey Analytics-to offer personalized and contextual digital experiences at all contact points: APP, web, mail, notifications or in the stadium itself.
“The Premier League is followed by millions of fans with different motivations. Adobe, as a global leader in digital experiences and creativity, gives us the tools to better understand those needs and offer them the best of the Premier League directly, in a personalized way”says Will Brass, Chief Commercial Officer of the Premier League.
Some of the key functionalities of the agreement are:
- Personalized creation for Fantasy Premier League: Managers will be able to design unique shields and t -shirts for their equipment, and share visual content adapted to their preferences.
- Automated marketing with AI: The Premier League will be able to climb coherent and personalized brand campaigns thanks to Gnstudio for Performance Marketing.
- Intelligent notifications in real time: Fans will receive relevant alerts (signings, goals, results) according to their geolocation, behavior and preferences.
- Fidelity activation: Advanced analysis will identify which contents and moments reinforce the emotional connection with the followers, from their favorite players to the way of consuming the game.
With presence in 189 countries and broadcasting in more than 900 million homes, the Premier League continues to position itself as a reference not only in sports, but in the innovation of its digital engagement strategy. This alliance with Adobe marks a firm step towards a model of relationship with the fan much more participatory, personalized and also creative.
