The arrival of the market is the reflection of a strategy that consolidates the positioning of Children of Rivera in the field of functional food innovation. In alliance with the fighter Ilia Topuriathe Galician company introduces a new generation of drinks aimed at a demanding, young consumer and oriented to physical and mental well -being. The formula: without sugar, without caffeine, with vegetable protein, BCAAS and micronutrients.
This segment has become a strategic land for brands with innovation capacity
The launch of a lot is part of a consumption trend that is already structural: The rise of functional drinks. With sustained growth above 50% annual in Spain and a market that already exceeds 20 million euros, according to data provided by the company in a statement, this segment has become a strategic land for brands with innovation, distribution and narrative capacity.
“We have been working on the development of a functional drink that responds to the new consumer demands and offers a natural energy boost. We are very proud of the result and convinced of its potential to connect especially with the new generations.”says Francisco Ucha, general director of Corporation Children of Rivera.
The product is presented with four references –cherry Ko, Watermelon Champ, Mango Chao and Apple Clutch– and is now available in the retail channel. Its formulation, as indicated by children of Rivera, stands out for incorporating 300 mg of BCAas and 5 grams of plant protein, in addition to group B vitamins (Niacina, B6 and B12), magnesium, zinc and antioxidants such as vitamins C and E. The objective is not to replicate the model of the Traditional energy drinksbut to raise a healthy alternative that improves physical and cognitive preparation in a natural way.
“With a lot of a dream that I had for a long time: create a healthy drink without any sugars or caffeine, which can be consumed by all kinds of people, children and adults. Together with children of Rivera we have created something authentic, unique and with purpose”says iliatopuria.
Children of Rivera He has been sitting for years of an expansion beyond his iconic Galicia star. Has introduced new categories such as kombuchas, functional waters or juices with added benefits, in an effort to adapt its portfolio to the emerging consumption habits. This approach allows you to travel from a beer company to a Food & Bevenge Company With holistic vocation.
With 100% family and Spanish capital, Rivera’s children maintains a long -term business vision that combines roots, innovation and purpose. The collaboration with a figure like Ilyia Topuria is not just a Brand Alliance; It is a way of inserting authenticity and cultural affinity into a project with commercial ambition and a lot is a declaration of intentions about the future of the company.
