Last March KFC United Kingdom and Ireland He relaunted his rice bowls with new flavors and condiments. But the brand has discovered that the dish, which needs cutlery to enjoy, does not align with its traditional slogan “Finger Lickin ‘Good” (To suck your fingers). Therefore, he has chosen to create a hand -shaped fork so that the product is up to Claim.

To do this, he has associated with the agency Mother London And with the jewelry brand Sam Ozanne Design, and has created “Finger Lickin ‘fork “, The silver fork to suck your fingers. In this way, the brand has created a practical and premium form so that consumers can enjoy their favorite dishes with sauce without sacrificing the style.

The holders have been present over the last weeks in the KFC content strategy with the intention of Promote the new rice bowls. However, according to Little Black Bookthe brand is now sending and giving away some exclusive holders to fans through social networks.

“The new rice bowl is a delicious product for lunch, but it is obviously more difficult to eat with your fingers. The fork to suck your fingers solves that problem for our most faithful fans”Said Meg Stigant, Junior Brand Manager of KFC United Kingdom and Ireland.

Brand and agency sought to give notoriety to the initiative with a series photographs that emulate the Jewelry category codes. In this sense, the fork is presented in a luxury case, as if it were a high -end jewel, and in this way, Gain notoriety in media.

“Finger Lickin ‘Good’ has been omnipresent in KFC since 1952, and we have continually experienced this iconic phrase to create a memorable product”; Commented Emma Bottomley, Business Lead in Mother.”Our hand -shaped silver fork is designed so that KFC fans can enjoy the rice bowl with an iconic style ”.