If today, the day on World Environment Day, users cannot go to the natural environment, Cabify approaches forests to users. The company has transformed some of its vehicles to commemorate the date, thank those who choose their proposal to move around the city, and communicate some of its sustainability initiatives.

By the hand of the creative agency B-Bruce has launched the campaign “This forest is yours.” As part of it, it has promoted a special action with which it has sought to generate a multisensory experience inside their own cars. He has adorned some of them with seats covered with plants, grass on the ground, various aromas of nature, and relaxing sounds. “We couldn’t take our forests today, so we decided to bring them to you. Because they are also yours”, Says the manifesto of the initiative.

Cabify has shared the action through social channels with a video that illustrates how the people who have been able to enjoy this option – selected and employees – enter a cabify and evade the usual chaos of the city thanks to the created disconnection atmosphere.

In addition, he has created the Playlist “This is your forest” in Spotify, a list with more than 80 tracks with birds of birds or sounds of nature.

With this staging, Cabify wanted to communicate that each route that is made with its fleet helps reduce emissions and are compensated in different reforestation projects in the countries where the company operates. According to data collected, the company’s sustainability memory compensated 125,544 tons of CO2 throughout last year.

“We did not want to make the typical campaign in which we only show data, but we thought it was the perfect time to thank those 365 days a year“; commented Ana Gañán, creative director at Cabify, in a statement.”Without the people who choose us this would not be possible. For this reason, we wanted to prepare a very special trip, and remind them that one of those forests where we compensate our emissions are also yours”

The action is part of the initiative “Move together to move the world “which makes visible the importance of working in collaboration to generate a positive impact In the world. With it, Cabify gives prominence to the more than 100 companies, partners and associations with which it works throughout its value chain, such as Iberdrola, Polstar, Sustrive or Red Cross, to reduce its impact and generate a positive one.

The initiative has had the collaboration of the producer Bonus, Llyc as a public relations agency, and Samy Road as an influencer marketing agency.