Telephone and the Atlético de Madridthrough their Atleti Lab Innovation Department, they have developed a pilot project oriented to fans with visual disabilities, which will allow them to complete their party experience in the Riyadh Air Metropolitano with an haptic tablet and the audio descriptive narration of the meeting.
The experience that combines tact and audio, was already offered to a group of fans during a recent LaLiga party. They were able to experience the Audio -descriptive retransmission of an encounter and receive vibrations with the help of a tablet connected to the 5G mobile technology of Telefónica in the stadium, which allows you to receive the contents with hardly any latency or delay.
In this way, the position of the ball can be followed at all times through a cursor connected to the ball in real time and with a vibratory feedback that transmits the different game actions, such as goals, missing leaves and corners.
José María García, sales director and large clients of the Centro de Telefónica España territory, stands out in a communication that “This immersive experience has been a total technological challenge, but it is a stadium that allows us to enable any project that improves people’s lives.”
For his part, René April, director of Technology and Digital Development of Atlético de Madrid, said: “From the club we are always committed to accessibility and service to the amateur. Being able to improve the experience of people with visual disabilities for us is key. And having the best partners allows us to be pioneers in terms of technology and innovation.”
A technological alliance at the service of people
Since the 2017-2018 season, Telefónica is a technological partner of Atlético de Madrid, a collaboration that has resulted in the installation of 160 security cameras, more than 1,000 screens, 7,000 network connection points and 3 videomarkers, among other digital solutions.
During this time, Telefónica has contributed both to the Club digital transformation As to the improvement of the experience of the fan and partner, thanks to a wireless connectivity of high capacity and low latency such as the 5G that has allowed to enable the latest immersive technologies such as virtual reality or augmented reality.
The 5G Multicam initiative is a 2023 project that allows a immersive and multicámar experience To live football not only from the stands, but also from other spaces of the stadium to which the fan normally has no access. Thanks to some connected tablets and a target Pro glasses, they were received by 5G technology captured in real time by four 360º cameras located in different parts of the field, such as a goal, the costume tunnel area or the performance control room.
For the company, people -centered digitalization must occur “With an inclusion perspective, ensuring that no one is left behind regardless of their personal, economic or social situation”is detailed in the statement.
