On the occasion of Sweden Day (June 6) and the International Environment Day (June 5), the Sweden Embassy in Spain He has launched a campaign that, under the motto “Get the Swedish. Really”, intends to take a positive turn to the well -known expression of Spanish, “Get the Swedish.”
Thus, the Swedish embassy claims to be proud of “Be part of the Spanish Language Dictionary”but with this initiative it wants to highlight the use of this popular modism and its meaning, which is currently “ignoring or looking to the other side.” The objective of the campaign is to generate awareness on a fundamental issue such as The climate and the environment. And it is that “ignoring or looking to the other side” in the face of climatic and environmental challenges contrasts with Sweden’s commitments, therefore suggesting Another way to become the Swedish.
“Sweden has positioned himself as one of the countries most committed to the future of the planet”
The project is born with a clear purpose: redefine the meaning of “becoming the Swede” from the values that define the model of this country, “Internationally recognized for its leadership in sustainability, equality, well -being and innovation”is explained in a statement. “Through bold policies, pioneer technologies and a deep respect for nature, Sweden has positioned itself as one of the countries most committed to the future of the planet, so” becoming the Swede “, really, it is nothing more than being deeply committed to sustainability.”
The campaign, which has a marked tone of humor, has been led by allwhite and tinkle agencies. With it, citizens, companies and institutions are invited to “become the Swede” in the best sense: working for a more fair, equal and sustainable world.
“From respect for the language of Cervantes, we believe that becoming the Swedish means joining the global transformation necessary to create a better future for everyone. That is why we have launched this campaign to resignify this popular expression”Per-Arne Hjelmborn, Sweden Ambassador to Spain points out. The campaign also seeks to be a sample of the connection and desire to collaboration between Sweden and Spain in the fight against the climatic crisis.
The proposal, as indicated in the press release, was born supported by Swedish companies such as ABB, Alfa Laval, Candela, Ericsson, Ikea, Scania, Tetra Pak, Volvo Cars and Volvo Trucks.
Among other activities, this Tuesday, June 3, a Plogginginitiative consisting of collecting garbage doing sportstogether with the Sweden ambassador and representatives of the Swedish companies mentioned.
In addition, on June 14 the third edition of “Re-Dress”the Swedish market of exchange of used clothing, which will be held the residence of the Sweden Embassy.
Throughout the year and within the framework of this campaign, the Sweden Embassy with its allies will carry out several actions to promote more Hispanic-Sound cooperation in issues of circularity and waste management, sustainable mobility, energy, connectivity and intelligent manufacturing.
