The advertising group WPP has confirmed the launch of Media WPP as its global media agency, thus replacing the brand Groupm. In a statement, the holding company indicates that WPP Media is launched as a Fully integrated media company and promoted by artificial intelligence And, therefore, connected with WPP Open, the company’s AI platform.

WPP ensures that the movement strengthens its position as a leading company in Marketing services for the era of artificial intelligence. The renowned agency will offer media, data and production capabilities to offer large -scale creative customization to advertisers.

WPP Media replaces the Groupm brand, while Mindshare, Wavemaker and Essencemediacom They will continue to operate as brands within WPP Media and provide services to customers.
The launch of WPP Media meets the company’s objective to simplify its brand portfolio and show a model of centralized solutions for advertisers.

According to the group, WPP Media manages more than 60,000 million dollars in annual investment in media and works with more than 75% of the world’s main advertisers in more than 80 markets.

From Reason.WHY We have contacted the group to know Who will be at the head of WPP Media in Spain. It should be remembered that in our country, last March there was the departure of Sebas Muriel, who exercised as CEO of Groupm Spain. Adam Hiscock assumed the position interim and, for the moment, so it will continue to be as we have been able to confirm from this medium.

Mark Read, CEO of WPP, has pointed out that the movement consolidates the company as the Partner more solid marketing For world leading brands in the AI ​​era. “Although Groupm was created for a time when the media scale was fundamental, WPP Media reflects the power of AI, data and technology, as well as simpler and more integrated solutions”; He commented.”Our vision of the future is clear: a data -based marketing, led by teams of brilliant people perfectly connected and full of new opportunities for our customers”

For its part, Brian Leser, CEO of WPP Media, says the agency is DIsñada for a world where the media are everywhere. “By investing in our product driven by AI, integrating our offer with data and technology, and providing our skills team for the future, we help our customers anticipate the rapid changes in consumer behavior and discover the unlimited growth opportunities that AI will create”; He explained in the statement.

Groupm replacement news such as WPPmedia is accompanied by a Multicanal B2B campaign oriented to business leaders and responsible for senior marketing. The message highlights WPP artificial intelligence credentials, its integrated proposal and the advanced WPP Open capabilities.

The launch of WPP Media is the end of Groupm, a brand with more than two decades of travel and that is one of the largest media agencies globally. Groupm has supervised the planning, purchase and analysis of media for some of the most outstanding brands in the world, such as Airbnb, Coca-Cola, Google or Ford.